6 Factors to Consider While Choosing Event Ticketing Software

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6 Factors to Consider While Choosing Event Ticketing Software

When you put an event together, you will need to maximize your efficiency by cutting down the load with smart work and management. And repetitive tasks can be a hurdle in resolving more tickets. So, ticketing management tools can help you automate these repetitive functions and focus on the other important tasks. But you can get all the benefits of it only when you have an ideal ticketing solution.

Choosing Event Ticketing Software

But how can one know whether a particular event ticketing software is ideal for fulfilling your requirements or not? Well, let us help you with that: 

  • User Experience

The most important reason for using a ticketing management solution is to enhance your customer satisfaction. Because if the customers feel like your company is listening and resolving their complaints, it will eventually increase your engagement and revenue. 

For enhancing customer experience, you will need to answer their queries immediately. Although some might even be repetitive, you can enter the answers to such basic questions using the software. This way, you do not require an agent to continuously answer those repetitive questions, helping you to concentrate on other complex queries.

Make sure to ask for a demo before you commit to any ticketing tool. This way, you can understand how the software can handle the typical process that a customer will go through while getting a ticket. Then, at the end of the demo, if you enjoy using a particular ticket management tool as a customer, it is likely that your customers will appreciate it too. 

  • Mobile Friendly

We all know how people have shifted to using mobile devices instead of desktops or even laptops. The reason is that it doesn’t have limitations of size and place. So, when you are considering choosing a ticketing solution, ensure that it is mobile-friendly. Also, try using it on more than one kind of mobile device. This way, you can find out how easy it would be for your users, and if there are some difficulties, you can resolve them before implementing them. 

ticketing solution

  • Security

An ideal ticketing solution must offer security. You cannot afford to compromise on keeping your event attendees unsafe and endangering trust with them in a hyper-vigilant market. Since software handling event tickets may enable customers to pay for their tickets at some point, it needs to support payment gateways by allowing Payment Card Industry Data Security Standard (DSS). Such compliance ensures that you can protect your attendee attendees’ information at all times. 

The other critical aspect is how well the engineers are supporting a ticketing solution to support its security? Are there regular updates put out to seal bugs and loopholes? Make sure you put a regular check on security concerns.

  • Reliability

You must have a reliable system for your event ticket software partner to minimize downtime for serving your attendees.

Ask your ticketing partner to give you data on their uptime, i.e., how often a website is up and running. A good site should have high uptime, like 98% and above. 

  • Data

A reputed ticketing tool partner must give you visibility into the data you collect. In addition, some providers tend to limit the period in which you can access the data, but that may limit your operations while accessing historical performances.

You should have the power to view your data on-demand. This will help you to make business decisions smartly and without delay. However, do not forget to ensure if you will own the data you generate or not.  

  • Insights

Having ownership of and visibility into all your company’s only helpful if you can have insights for them. Thus, look for a ticketing tool partner that offers a help desk analytics tool for helping you to visualize your data and conclude meaningful results from it. You can develop a database across the events you hold by using the insight learnings and making your events better.


The type of ticketing tool you choose can directly impact the success of your event’s attendance rate. So, to help yourself with all the pending task chaos, you can use event ticketing software and automate ticket sales to deliver a better user experience.

Author Bio:

Mr. Maulik Shah is the founder of DeskXpand, A full-fledged ticket management system that comes with the right tools like ticket management software to provide a seamless and cost-efficient customer experience. Maulik is a tech enthusiast and writes about the various aspects of the customer support platform.

6 Factors to Consider While Choosing Event Ticketing Software