How to build your brand on Twitter? A Twitter marketing strategy, like any other social media strategy, relies on the content you create, share, and distribute to engage your followers. Your material should be designed to bring in new followers, generate new leads, boost conversions, and raise brand recognition. In this article, I am going to discuss the steps on how to build your brand on Twitter.
In the second quarter of 2021, Twitter had 206 million monetizable daily active users worldwide, as per the source. Katy Perry, Justin Bieber, and former US President Barack Obama are among the most-followed Twitter accounts.
Advantages of promoting your business via Twitter
The capacity to communicate real-time news to a bigger audience through inventive approaches is Twitter’s key competitive advantage, and it should attract more users.
Innocent, a UK smoothie company with over 200,000 followers, attributes its success to reacting to pertinent tweets from followers and producing re-tweetable material.
After being invented in 2006, Twitter grew tremendously because of its accessibility, utility, and user-friendliness. Given the opportunities that this short message communication medium provides, it makes perfect sense to devote all of your focus to growing your business. Therefore, when creating your company’s Twitter profile, consider the following considerations.
How to build your brand on Twitter?
For businesses looking to promote their brand on social media channels, Twitter, a microblogging and social networking site, is a goldmine.
Twitter is a great brand-building platform because it allows businesses to share bite-sized, intriguing information with their followers to apply your learning on how to build your brand on Twitter.
It’s an excellent tool for engaging with your audience and online communities, networking by considering the following considerations, and driving traffic to your website:
1. Claim your Twitter name
Using your brand name as your Twitter pro for businesses looking to promote their brand on social media channels is a significant bonus; it makes it easier for your audience to find your profile and eliminates fake/impersonator accounts. However, it would be best if you acted quickly to secure your Twitter account.
The longer it takes you to create a profile and a Twitter profile, the more likely it is that someone else has already taken your brand name and used it as their Twitter profile.
You’ll be compelled to establish a Twitter account using variations of your brand name, which will never have the same effect as the original. Furthermore, adopting your brand name for your Twitter account ensures that your company’s branding is consistent.
2. Build an appropriate profile
Your Twitter profile will be the first thing that your audience sees, and most people will check it out before following you. As a result, make it engaging, real, and one-of-a-kind. Make your profile picture your company’s logo.
Create a bio that communicates your business’s value proposition and ideals, as well as a call to action, such as a brand website or a 24-hour hotline. Remember that the bio can’t be more than 160 characters, so think outside the box!
Also, updating your profile whenever your brand undergoes a transition or a remodel is a fantastic idea.
3. Content is King
As a microblogging medium, Twitter allows marketers to be creative and express a message to their consumers in new and engaging ways. That said, you can’t expect to establish a brand by sharing random bits of material that have no connection and target audience. In this era of digital marketing, undoubtedly, the Content is King.
On Twitter, content must be a result of strategy, industry trends, and high quality. First, identify what resonates with your audience – buyer personas usually govern how messaging should be tailored – and then send tweets centered on those topics in a straightforward, clear manner. Use appropriate hashtags to link your tweets to repositories that are globally labeled.
It’s a good idea to keep an eye on popular subjects and figure out how you can engage in them in a meaningful way to boost your account’s exposure. Interestingly, some of the finest tweets are less than 120 characters, allowing others to quote and respond to the tweet. It’s a useful tip to understand how to build your brand on Twitter.
4. Practice ‘Retweet’ and ‘Favorite.’
Only posting original material will elevate your brand to a certain point and explore how to market your brand on Twitter. Retweet and like tweets from others – these maybe your followers, individuals you follow, domain and industry experts, complementary/supporting businesses, and any significant events that your brand is a part of – to fully use this platform.
Retweeting and favorite-marking content shows your audience that your brand is capable of speaking and listening. It’s always a benefit to share third-party material that will thrill your readers and a way to experiment with how to promote your business on Twitter. You’ll also need to ensure that people retweet and like your tweets; the easiest method is to ask them (RT). First, however, don’t spam.
5. Develop long term connectivity with the audience
If your brand persona is engaging, interactive, and customer-centric, the most accessible approach to exhibit these qualities is to reply to tweets made by your audience, which may or may not be addressed to your business, and this is how to promote business on Twitter for free.
If the tweets are favorable, thank the individual and build a relationship with him or her. Accept the user’s ideas and try to fix their problem. If the tweets are unfavorable, you might move the conversation to a more one-on-one contact platform.
Openly acknowledging an issue or apologizing for a customer’s inconvenience is a smart habit that will help you gain credibility and to implement how to increase brand awareness on Twitter. Remember, this is your audience speaking; pay attention to what they’re saying.
6. Tweet Regularly and Often
When creating a Twitter engagement strategy, consider what you’ll post, when you’ll post it, and how often you’ll post it. Twitter is a good platform for business. Regular posting gives the idea that your brand is active and relevant to your target audience.
Posting often (at least three to four times each day) keeps your brand fresh in the eyes of your audience. Find out the optimal times to tweet using tools like Crowdfire or Klout to receive the most reaction. HootSuite may also be used to schedule tweets sent at specific times.
Twitter is a social media platform where people and businesses collaborate to promote one another by following, sharing, and retweeting. Posting intriguing (read: retweetable) material, replying to your audience, and sharing what others have to say can help you establish your social media brand.
Twitter keeps you and your company up to date on what’s going on around the globe. Keep up with the latest, in-the-moment trends and invest in social listening. Learn the difference between a Twitter business account vs. a personal account. It’s also a great way to examine the public image of your organization. The promotion of your business is entirely free.
You may use Twitter advertising to expand your audience, market your products, increase traffic to your website, and more via the branding on Twitter. The other good choice is to grow business via LinkedIn. You may opt to promote your account to get new followers or particular tweets to increase interaction and visibility for your campaign to execute how to build a Twitter for business purposes.
Ahemed Shamim Ansary
Having had a passion for writing for over 20 years, Ahemed Shamim Ansary is a freelance contributor for guest blogging on leadership, career, personal development, and entrepreneurship. With his professional experience in the Education Industry, Administration, and HR for more than 10 years, Ansary has been sharing his experience and learning for the betterment of his readers through his blogs such as Quotes Muse and Life Simile.