Links remain one of the most important factors that search engines such as Google use to rank content. The age-old strategy of link building is still used by most digital marketing experts and SEO professionals to rank their content on SERPs. However, the practices involved in the strategy have slowly evolved.
Earlier, link building was about quantity. Today, it is the complete opposite. Search engines prefer quality over quantity. That means, if you are building a link-building strategy, focus on quality and understand that it requires time. In other words, it is a gradual process if you plan to do it right. The links you build (their quality and authority) are key to how high you rank in search engine results.
Good links are similar to votes; they are testimonials of how good the content is. To put things into perspective, a healthy link profile is essential to Google, as having these will increase your website’s traffic and credibility.
But link building is not a piece of cake precisely because it involves a curated strategy that can be implemented effectively only by industry experts who’ve spent years perfecting it.
So, you might wonder how to get quality links from other websites?
Here are six effective link-building strategies that you can use.
Guest Blogging – The Link Building Gospel
Yes, guest blogging is not dead. The only thing dead is the practice of posting your articles on a website for backlinks that are not relevant to your niche and have no authority or credibility. This strategy no longer works.
The thing is, Google has gotten smarter. It understands that you are simply posting it to get backlinks and add no value to its users.
So, if you want the rewards, you need to devise an effective guest blogging strategy where you post authentic content on websites relevant to your niche, have authority, and possess good traffic.
Use Resource Links From Trusted Websites
Link building is a cumbersome process. But there are certain practices and strategies you can implement that are a little simpler than others. One such is resource page link building. It is the practice of building backlinks from pages with an organized list of links to external websites. These pages are therefore known as resource pages.
The strategy is effective as when someone adds your link to their resource page, their page gets better. Simply put, resource pages are designed to link to the best content on the internet relevant to their niche. This way, if you have a resource that fits perfectly with your content, you won’t have to twist an arm to get a link. Today, most digital marketing agencies use this strategy to build links, and why not?
Broken Link Building – The Drive to Improve The Internet
This essentially is one of the best ways to build links if you are too busy to write unique content for a guest post or blog. Unfortunately, creating engaging and authentic content is a struggle, and most marketers experience the same. If you do, too, the broken link strategy is probably the best for you. And if you think about it, in a certain way you are improving the internet.
The strategy is simple. Find blogs and pages that contain links that no longer work. Then, suggest these blogs replace their broken links with your link relevant to the content on their blog. Essentially, you are providing value to the blog by replacing their broken link with your valuable link and, in turn, getting a backlink for your website.
Replicate Competitor’s Backlinks
Not everyone can be Newton or Einstein and come up with inventive ideas. So, steal a successful idea and make it your own. But, again, spying on your competitors will help you understand what is working and from where they are getting high-quality links.
So, how can you do that?
The best is, of course, to have a team of experienced marketers to help you as they have the right tools to analyze your competitor’s strategy. They will tell you which sites your competitors are using to generate backlinks. Voila!
Remember, you don’t need to reinvent the wheel.
Create and Distribute Infographics
A lot of people believe infographics are dead. But they fail to realize that infographics are still one of the best visually effective ways to market content. Despite the decline in popularity, link building using infographics remains an effective strategy.
Building links with infographics requires time and effort, which many marketers don’t want to invest in. But that is where a marketer goes wrong. Studies show infographics can help increase traffic on a website by about 12%. So the first step is to create compelling infographics. Once you are down with that, it is time to distribute and build backlinks. Finally, publish it so the other bloggers and creators have a place to link to.
A good strategy is to put a CTA in the end, asking your readers to share the infographic. But, don’t stop there; promote it on social media and reach out to other bloggers and content creators. You can also submit infographics in directories. And not just that, you can generate buzz around your infographic by submitting it as a press release on various PR sites.
Create Link Building Round-Ups
Content is the heart of any online business. For Google or the audience to take your content seriously, you need to provide value to your users. Whether you are selling a service, product, or software, giving your audience quality content is pivotal. Think about all the hard work that goes behind creating such content. Don’t let it go to waste. Use this content to build backlinks using link roundups.
To put things into perspective, link roundups are daily, weekly, or monthly curated lists of the most successful content in a particular industry. For someone building links, this list is a dream as the sole purpose for these pages is to link to other websites. So, to begin with, you need to find websites relevant to your niche that post link roundups. It requires manual labor but is worth it. Tip: Twitter is your dream destination for finding link roundups.
Your website’s link-building strategy is one of the most vital components in search engine optimization. Keep in mind that Google couldn’t care less about the number of your backlinks but the experience you provide to your users. To put it all together, the real test does not lie in establishing external links, but procuring quality, trusted, and high authority links. The practices mentioned above are some of the ways professional marketers build quality links. While it may feel all rainbows and daisies, building a successful link-building strategy takes a lot of time and effort. And then implementing the same requires even more than that. So, it is only wise to let experts who have expert knowledge about digital marketing draft a link-building strategy for your brand.
Pamala Brown has been writing about business and marketing for quite some time now. Keeping up with marketing trends, algorithm updates, and growing her knowledge in an evolving industry is a dream come true.