Research reveals that most of the startups get flopped within the first five years of their commencement. Have you wondered why?
You own a great product, and you have a website too featuring the same, but only you and your friends know about it. Will that solve your purpose?
As startups, you do not have enough budgets to invest in marketing experiments, yet you need quick leads in your early days.
An effective strategy is essential to generate quality leads in the first place. Leads will help you grow your business faster. Most of the companies fall short in the strategy part.
In this article, we will discuss six amazing Strategies to generate more leads for your business.
The basic idea of lead generation
A lead is someone interested in your products/services. There are different types of leads of which you need to filter only the quality ones. Hence, targeting your audience with the relevant content is one of the critical tricks to generate more business leads.
Lead generation is the process of converting your visitors to your loyal customers. Luring audience is an art that is a mixed bag of attractive tactics.
6 Strategies to Generate More Leads
Regardless of the type and size of the business lead generation process varies. It demands in-depth learning and extensive research. Just because your friend has hit the jackpot with Email marketing, it never means that the same will work for you as well.
Hence, you need to keep on experimenting and determine which strategy will score for you.
However, before creating any strategy, you must know the best practices for lead generation ruling across the industries.
Strategy #1: Email marketing is still ruling the roost
Email marketing is one of the vital old tricks to generate business leads. Sending out monthly newsletters is as efficient as ever.
According to Campaign Monitor, Email marketing gives an ROI of 4400%. Similarly, people who purchase products, marketed through email spend 138% more than those who don’t receive any newsletter.
The welcome email should be well-described, user-friendly with a proper call-to-action button. Personalization is another feature of emails with which you can create a good relationship with your customer.
Sending newsletters is a cheap, effective, and professional way to communicate with your potential and existing customers.
Strategy #2: It’s about engaging your leads
Keep a FAQ section where you can directly communicate with the customers. Most business websites are designed to engage their audience through FAQs. However, direct engagement activities like forums, live chats, help centers create a better impression in front of the customers. If customers are happy with your service, you will automatically earn more leads.
Strategy #3: Using cross-promotion to generate leads
Cross-promotion is a typical marketing partnership method where brands promote each other’s content to gain more quality leads.
However, there are specific difficulties in cross-promotion, such as finding the right brand to partner with. If you don’t select the right brand to partner with, you can never market to their target audience according to their demand and taste.
To counter such problems, you can use a tool like Cross Email Marketing. This one move will help you reach out to brands interested in performing cross-promotional campaigns.
Strategy #4: Optimizing social media presence to connect and interact with your leads
Selecting social media platforms for brand promotion is a wise choice for small businesses to generate leads and conversion. Tweaking up your social media profiles and actively engaging with your audience can return you more than your expectation. So, your business must have an active profile on social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
Lead generation is a length and continuous process. With the help of social media, you can find more about your customers’ interest, and over time they may eventually turn to your buyers as well. Attract your audience through social media, and this will expand your growth horizon.
Strategy #5: Develop and optimize content marketing
Content is a critical asset for your business development. It is also an essential source of traffic to your website. You have to frame your content in align with your buyers’ interest and feed them with the solution what exactly they want from your brand.
High-quality content can boost your web traffic to a great extent. To maximize engagement and share counts, make sure that you have included HQ images, videos, and infographics to your content.
Strategy #6: Investing in new technologies to reap results
Technology is subject to market change. According to the trends keeping your business up-to-date with the latest technology becomes necessary. For example, smartphones have become an essential part of our daily lives. Most people now access the web or emails through mobile phones or tablets. Hence, you need to invest in such marketing efforts that are compatible with their devices—this recognition for reaching the maximum number of people at one go. Thus, keep an eye on emerging technologies and adopt suitable ones for lead generation.
Try these six amazing tricks to generate quality business leads. Once you know how to generate leads, then you are on the right track of business expansion.
There are numerous ways to generate leads, so you need to figure out which will work and which won’t work for your business. It’s all about how quickly you develop a relationship with your target audience.
Changes and updates will be there; so you have to be in sync to rise above all difficulties.
Author Bio – Navdeep Singh is an SEO Analyst at Internet Marketing School, Digital Marketing Institute in India. An active growth hacker specialized in SEO, Google Ads, Facebook Ads, and social media networks. Navdeep has contributed to several marketing blogs and websites.