Digital marketing tactics and platforms are evolving rapidly, which demands all the marketers and companies to be innovative and creative to keep up with the trends.
Due to the COVID-19 pandemic, we’ve seen many products and services move online, and lots of employees would choose to work remotely for much of next year. Months of various customer responses to COVID-19 have given us some insights into the marketing trends working during this new normal and what you’ll expect in 2021.
In this guide, we have revealed the top digital marketing tactics for 2021 based on 2020 and future projections that can help your business get ahead of the curve. Don’t be surprised how digital marketing can scale your business to new heights.
What is Digital Marketing?
Digital marketing refers to marketing forms taking place across various digital channels, like smartphones, computers, and other digital devices. The term commonly refers to online marketing methods such as search engine optimization (SEO), email marketing, content marketing, social media marketing, PPC, and blogging.
In 2021, it is said that if you don’t have a website or a strong online presence, you are to lose a ton of potential customers. That is why you need a strong digital marketing strategy that focuses on your business needs and implements a variety of platforms to give your business a competitive edge.
Here we bring you some of the digital marketing strategies that you should include in your marketing plan.
Digital Marketing Tactics
Businesses should invest in content marketing because it aims to create and share relevant and engaging content that gets your targeted audience excited to know more about your brand and the products and services you have to offer.
The common type of content marketing strategy includes creating content in blog posts, visuals, infographics, ebooks, and lead magnets.
This marketing strategy helps you to build brand loyalty and recognition. The aim is not to sell a product but to become a voice of authority in that field. There are times when some of the content is not directly related to the service or product you’re providing but should be indirectly related, so your target audience can get interested in reading it.
B2B and B2C companies can use content marketing to inspire social shares, grow their email list, generate more leads and sales, and increase downloads.
Here are some statistics on why you should have content marketing as your digital marketing campaign:
- 70% of marketers are investing in content marketing
- 70% of marketers say that content with visuals performs much better than the ones without visuals.
- The top two most-common measurements for the success of content marketing strategies is web traffic.
For a long time, email marketing has been one of the most effective and popular digital marketing strategies for many businesses. Email marketing helps your business grow, market, and engage with your own list of subscribers and increase your chances of turning them into paying customers.
While creating an email marketing strategy, make sure it reflects your business with the same consistency you have applied everywhere else.
Businesses can utilize several methods to increase their email lists, including promoting downloadable content, retargeting users engaging with paid ads, and capturing email addresses on their website.
Here are some of the email marketing statistics which will help you why you should include this in your digital strategy:
- Around 80% of marketers reported having an increase in engagement via emails in the past twelve months.
- Email marketing has the highest ROI for small businesses.
- Global email users are set to grow to 4.48 billion users by 2024.
Social Media Marketing
We are familiar with many social media platforms like Facebook, Twitter, Instagram, and LinkedIn. These platforms are for staying in touch with your loved ones and your friends. And what we sometimes miss is that these platforms are some of the most powerful tools to grow your business.
Social media marketing can get unexciting, depending on the number of platforms you use for your business. But let’s get real, it is a must for small businesses today. Different platforms engage with different audiences in different ways, so research is again crucial here.
An active social media marketing strategy helps you create brand awareness, engage existing followers, reach more potential customers, and drive traffic to your website. It can also add support to your paid social media advertising campaigns and content marketing.
Some of the top social media sites include:
- Tik Tok
SEO – Search Engine Optimization
SEO is a type that involves the understanding of what users are looking for in search engines (namely, Google, Bing, Yahoo, etc.) By analyzing, you can use that insight to try to rank your website for the terms your potential audience is searching for. It is also one of the main drivers of organic (unpaid) traffic to your website.
If you think SEO can give you fast results, then that’s a wrong conception. Search engine optimization is a long term process of internet marketing strategy.
With SEO, you rank for the keywords your users are searching for to find the products or services offered by businesses like yours. Meaning the chances of yours ranking above your competitors in organic search increases and helps to drive more organic traffic to your website.
There’s a reason why 64% of marketers are investing in search engine optimization.
PPC or Pay-Per-Click is a paid form of digital marketing where you run ads and pay a certain amount when users click on your ads. While PPC takes a higher investment but can give you a faster return on investment than organic methods, it displays ads on social media platforms and search engines to the consumers who are ready to buy your product or service.
The most common PPC advertising platforms are Google Ads, Facebook Ads, Instagram Ads, and Bing Ads, though various platforms are available. Keyword research is important in PPC, too, because if you don’t have any idea of the keyword volume and what your competitors are bidding for, the type of keywords you want to use will be a waste of your marketing efforts. There is a possibility that it doesn’t get your relevant audience and can hurt your budget.
The key to success is targeting the right audience at the right time with the right content. Your goal is to drive clicks through to your landing pages, website, or messenger box to turn them into customers.
Video marketing is one of the best channels for getting several views on platforms like YouTube and social media, and your website. About 87% of marketers say videos have increased traffic to their website.
Creating amazing video content takes a bit of expertise, but it certainly pays off. You don’t need to have any fancy equipment – just the topic you want to cover, a recording device, and video editing software like iMovie (which is free!). After recording and editing the video has been completed, you can then post these videos on Vimeo, YouTube, or your website to generate views and traffic.
Bonus Digital Marketing Tactics
Affiliate marketing can be considered as more of a monetization strategy than a marketing strategy because affiliate links alone can drive revenue for websites. Essentially, it allows websites to earn a commission by promoting other company’s products or services.
If you want to start affiliate marketing, you have to find a product you like, join their affiliate program (if they have one), promote the product or service, and lastly, earn a commission on each sale you make. You can promote these products on your website, via email, directly to consumers, or social media.
Influencer marketing is basically partnering with well-known brands and people who promote the products or services a business has to offer to their existing audience. This marketing tactic is powerful because them having a highly engaged niche audience.
There were around 3.7 million brand-sponsored influencer posts on social media in 2018 – a number that is expected to increase well in 2021. Many brands can use this to reach gaining more social media followers, niche audiences and driving sales.
Now as the internet presents endless opportunities for businesses to reach customers across numerous channels. From social media to SEO to email, you have many digital marketing strategies available.
There are no fixed formulas for successful digital marketing strategies. To be successful, one has to adapt, change, and improve continuously. To be really useful, your digital marketing strategy needs to be incredibly flexible.