Crowdfunding is a fantastic way to fund a new business. It allows you to determine what the money will be spent on and who it will benefit. But sometimes, it can feel like your crowdfunding campaign is more of an effort to track your progress than anything else. So here are some tips to help you stay on top of your campaigns to control your business better.
6 Crowdfunding Software Tips for More Control of Your Business
1. Plug it into your existing eCommerce store
The most obvious way to use crowdfunding software is to create a storefront for your company. You can set up a separate website or integrate it with your existing eCommerce platforms, such as Shopify or BigCommerce.
This way, you don’t have to worry about managing two different sites—one for sales and one for donations—and your customers will see the same products they’ve come to know and love.
Social media has become a vital component of many marketing strategies. While some people use social media to promote their businesses and generate sales, others use it as a way for customers to share their experiences with brands. Either way, businesses need to integrate social media accounts into their crowdfunding software so they can monitor their presence on these platforms and respond accordingly wherever needed.
3. Connect any payment gateways
One of the best things about crowdfunding software development is that these platforms allow you to connect any payment gateway you want. The major advantage here is that it gives you more options when it comes to choosing which one works best for your business. If there’s one thing we’ve learned from this past year’s election (other than how much we hate political ads), people don’t like being locked into one platform or approach — especially if they’re getting charged fees for doing so.
If you find yourself using multiple payment gateways, then using a single platform could save you time, money, and headaches.
4. Track your progress in real-time
Crowdfunding platforms give you real-time data on how many people have viewed your campaign, how much money you’ve raised, and how many people have pledged support for it. You’ll also see what percentage of your goal has been reached so far, which helps motivate supporters and keep them from losing interest (and hopefully contributing!) If there are any problems with pledges or backers dropping off the map, it’s important to know about them as soon as possible so you can address the issue before it becomes a bigger problem down the line.
5. Accept pledges of any size, online or offline
Many crowdfunding platforms limit the amounts that can be pledged to projects. For example, Kickstarter has a $1 minimum and $10,000 maximum pledge. Indiegogo’s website says “most campaigns have a minimum funding goal of $1,000” and that “some projects may be subject to an approval process.” This doesn’t give you much flexibility if you want to raise money for something that costs less than $10,000 or more than $1,000.
Crowdfunding software leSo you to accept pledges of any size from anywhere in the world. You don’t need to worry about setting up a website or dealing with foreign currencies; just set up an account on the platform of your choice and start accepting pledges immediately!
6. Show your backers that you appreciate them
Your bacSo send are your biggest fans; they want to feel appreciated. Send them a quick thank-you email letting them know how grateful you are for their support and how much it means to you and your business. You can also email all of your backers on the day the campaign ends, thanking them for their contribution and letting them know how much money was raised by the end of the campaign.
You are empowered to make the most creative, innovative, and intriguing crowdfunding campaign possible with an intuitive interface at your fingertips. It’s difficult to stand out from the crowd in a noisy marketplace, but a well-designed program will elevate your brand to the top.