In the world of business, there are always new challenges and opportunities to take advantage of. To stay ahead of your competition, you need to look for ways to propel your company forward constantly. By focusing on these key strategies, you will build a thriving business.
1. Create a Sales Funnel
A sales funnel a process that is designed to guide prospects through the sales cycle. Chances are, your business already has a sale funnel. However, it may need improvements or restructuring.
For example, here are the stages of a sales funnel using the AIDIA (Attention, Interest, Desire, Action) marketing framework:
- Awareness/Attention – This is the first step in your sales process, where prospects become aware of your business through promotional materials.
- Interest – Once you have prospects’ attention, you need to provide valuable content that will stoke further interest.
- Desire – Help interested prospects favor your product with offers and additional, appealing information.
- Action – Provide a convenient point-of-sale or call-to-action that will help potential customers get closer to purchasing your product.
Creating a sales funnel, or visualizing your current sale funnel, helps businesses intentionally craft a prospect’s journey to becoming a customer. There are many different models, and they can be adapted to meet your company’s needs.
2. Attend a CEO Training Program
CEO training programs help entrepreneurs gain further insight into the business world. They are designed to help entrepreneurs succeed in various aspects of running a company, including financial management, proper leadership skills, and more.
Allison Maslan, CEO of Pinnacle Global Network, recently hosted The Innovate & Scale Online Intensive. In Maslan’s recap of the CEO training event, she describes seeing “countless guests have breakthroughs.” But, of course, those who’ve attended quality CEO training programs know these “aha!” moments are quite common.
The training and education you can receive from the best CEO training programs are invaluable for any entrepreneur looking to take their business to new heights. Plus, they provide ample opportunities for friendship and networking with other entrepreneurs.
3. Smarten Your Social Media Presence
Revisiting your social media strategies will help widen your sales funnel and attract more prospects. Sticking to a posting schedule, using high-quality visuals, and targeting the right audience are all effective methods for improving your social media presence.
Please make sure you are active on the social media platforms where your target market is spending their time. Often, business owners are quick to create a Facebook page for their business and a LinkedIn profile for themselves. However, Instagram is the platform most users use to follow brands. While each social media platform has pros and cons, neglecting the wrong one could cost you leads.
Social media platforms also provide valuable analytics. Use them to figure out your most popular posts and what content resonates with followers. Once you’ve identified the best types of social media content, focus on creating more of that content.
Marketing with social media is a vast topic that requires ongoing research and analysis to be effective. Algorithms change, platforms update, and industry experts gain new insights. So make sure to keep up with the latest trends and stay on top of your digital marketing game to see success in 2022.
4. Understand Your Competitors’ Sales Funnels
If something is working for a competitor, you can likely adapt and improve upon their tactics to create a successful marketing campaign of your own. Similarly, being aware of competitors’ failures can help you avoid making mistakes.
Researching your competition can be as simple as browsing their website and social media accounts. However, you’ll get the most insights by subscribing to their email list or following them on a social media platform. This will give you a better long-term perspective on your competitors’ sales funnels.
Diversifying your marketing efforts will help you reach more prospects and create a steadier stream of leads. This could mean allocating budget to paid advertisements on platforms like Facebook or Google, hiring a PR firm to generate publicity for your business, or investing in some direct mail.
However, you decide to diversify, make sure to choose a variety of marketing channels, so you aren’t placing all your bets on just one strategy. Make sure you have ways to track the success of your different strategies and create a system for measuring ROI.
6. Invest in Market Research
It’s important to test your assumptions. The market research results will help you validate your business model and market more effectively. You can conduct your own market research by surveying customers, speaking with potential partners and suppliers, or attending industry events.
However, if it fits the scale of your business, investing in professional market research and analysis will yield the most insights and help you make more informed marketing decisions.
Scale Your Business Carefully
Unless you have substantial investment capital, scaling your business requires you to make careful decisions about spending your time and money. The more you learn through CEO training programs and industry leaders, the more you will be able to hone in on what works for your business. This list will help you get started, but there’s no one-size-fits-all answer to success.