50 Essential Social Media Tools for Your Marketing Efforts

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Social media sites such as Facebook, Twitter, and Instagram are filled with millions of active users who use the said platforms daily. Therefore, it’s no longer surprising why many marketers choose to leverage social media marketing to build a presence for their brand.

Through social media, marketers can contact their customers and even peers in the same industry. However, it will take more than just simply being active in social media when promoting a brand, product, or service.

Social media tools are essential for marketers to fuel their marketing efforts and obtain the results they’re looking for. However, with hundreds of social media tools out there, choosing which among them can be considered essential for your social media marketing efforts can be quite overwhelming.

Fortunately, we’re here to help you decide. We rounded up some of the best and most essential social media tools you can use to give your marketing efforts a head start. Let’s get started.

50 Essential Social Media Tools

  1. Leadpages

Designed for collecting email subscribers and making landing pages, Leadpages is essential for growing your current email list. It even comes with tons of optimized templates you can use for those said purposes.

  1. Sumo

Sumo is a tool used for capturing emails on your site. Apart from that, it also comes with a floating social share bar and heat maps so you can learn which parts of your site are mostly clicked on by your visitors.

  1. Woorise

Woorise is the perfect tool for creating contests and giveaways for your social media followers. It’s perfect for eCommerce brands looking to increase interest and engagement in their products.

  1. SocialGimp

If you promote mostly on Instagram, then SocialGimp is for you. It’s a tool that gives you insights into your Instagram analytics to help you improve your marketing efforts and content quality.

  1. BackTweets

Designed for Twitter, BackTweets is a tool that lets you search through tweet histories to find out which tweets link back to your site.

  1. Buffer

Buffer boasts of its user-friendly interface and provides social media marketers with the insights they need for their marketing efforts.

  1. MeetEdgar

MeetEdgar makes it a lot easier for entrepreneurs and small businesses to manage their social media profiles by allowing them to schedule and organize content. It also comes with automation features that allow the automatic generation of social media updates.

  1. AgoraPulse

AgoraPulse makes it easier for agencies and teams to manage their social media profiles across various platforms. It’s designed for any team, regardless of their size.

  1. Audiense

Audiense is a tool meant to help you discover a new target audience. It also helps you know your audience more through its tracking and reporting features.

  1. Tweepi

This is a tool designed to help you get more followers on Twitter by looking for relevant users who might be interested in your topic.

  1. Socialbakers

Socialbakers consists of tools to help you make decisions by your follower’s data. It lets you measure how your business fares with your competitors, and you can then use that information to improve your content.

  1. Followerwonk

A tool intended only for Twitter, Followerwonk lets you analyze and optimize your Twitter followers by suggesting which profiles to follow so you can grow your follower base.

  1. Analisa.io

Analisa.io offers a range of marketing tools you can use for your Instagram profile. IT lets you monitor your campaign performance, connect with influences, and more.

  1. Tailwind

Tailwind is a content creation tool for Instagram and Pinterest profiles. It even features a drag-and-drop calendar so you can schedule your content with ease.

  1. Revive Old Posts

As the name implies, Revive Old Posts will automatically share your old posts into your social media profiles. This way, new users will discover popular content you have, thereby increasing their engagement.

  1. Animoto

If you want to make quality videos for your social media profiles, Animoto is a perfect choice. It features a drop-and-drop design and storyboard templates to help make visual content creation a lot easier.

  1. Brand24

Brand24 is a tool that provides insights into what your customers are saying about your brand. It lets you have access to any mentions of your brand online, not just on social media but also in online publications.

  1. Bitly

Bitly is a URL shortener that lets you shorten your links to your social media profiles with ease. It even gives you the ability to track results with its link analytics.

  1. Crowdfire

Crowdfire is a single platform that aims to make the process of social media management a lot simpler. It also works for discovering and scheduling your content.

  1. Everypost

Everypost is an all-in-one publishing solution that lets you create visual content from various sources. You can also customize and schedule your content for your social media updates.

  1. Sniply

Sniply is a simple yet essential tool that lets you add your call-to-action in every link you share in your social media posts.

  1. Headline Analyzer

A free tool created by the Advanced Marketing Institute, Headline Analyzer analyzes your headline to determine its impact on your followers, thereby helping you create even more captivating headlines for your posts.

  1. Respond

Respond is a platform that allows you to link your social media profiles to your customer support. With the help of this tool, you can turn direct messages and mentions into tickets that your customer service can address.

  1. Cyfe

Cyfe is a program designed to monitor and analyze data throughout your online services into a single location. These include your social media profiles as well as Google Analytics, MailChimp, and more.

  1. HowSociable

HowSociable allows you to measure your brand’s visibility on social media platforms and compare it with your competitors.

  1. MavSocial

MavSocial allows you to manage your visual content for your social media profiles. It also has the ability to schedule or preview your content on the said platforms.

  1. NUVI

NUVI is a social media marketing suite that lets you monitor your results and progress. However, what makes it unique is that it comes with stunning visualizations for your data.

  1. Pinterest Analytics

True to its name, Pinterest Analytics allows you to check how many people see your pins, click your content, and pin them from your website, among other data.

  1. Bottlenose

A live social intelligence tool, Bottlenose analyzes activity throughout your social media platforms. You can also use it for monitoring your results, engaging with your followers in real-time, and more.

  1. CustomScoop

This is a tool intended to monitor your competition, listen to social media conversations, and get automated daily reports.

  1. Social Pilot

A popular tool used by over 85,000 professionals, Social Pilot, aims to make social media management a lot more convenient. It also allows you to analyze your results and improve your overall social media engagement.

  1. SocialOomph

SocialOomph is easily one of the most reliable tools you can use for managing your social media profiles. It’s used for scheduling updates and monitoring your social media profiles on a single platform.

  1. Social Aider

Social Aider lets you schedule your posts anytime you want and for how many times you want. It even comes with all the scheduling features you need, such as retweet, Bulk & RSS upload, and more.

  1. Meltwater

Meltwater is a tool that allows you to combine analytics, social media monitoring, and social media engagement tools to make it easier to create targeted campaigns for your brand.

  1. TipTop Search

TipTop Search is basically a search engine for Twitter that lets you discover real people you can directly engage with. Apart from that, it also lets you discover the most current opinions and topics from real users.

  1. Brandify

If you need a total that focuses on local reach, then Brandify is for you. It allows you to promote your brand in your local area via a location service, thereby allowing you to engage with potential followers nearby.

  1. Canva

Canva is perfect for creating graphic designs that you can share on your social media channels. It comes with specific guidelines for images for a variety of social media platforms.

  1. Spredfast

For faster team collaboration, Spredfast is here to save the day. It’s a tool that lets you centralize your team so you can monitor all of your social media efforts in a single location.

  1. Hootsuite

Hootsuite is a comprehensive social media management tool that marketers around the world widely use. It features various functions such as monitoring, analytics, content curation, and more.

  1. Shoutlet

Shoutlet is a tool used for moderation and community management. It’s designed for various social media platforms, including Linked In, Facebook. Foursquare, YouTube, and Twitter.

  1. Oktopost

Oktopost makes it easier for marketers to enhance their marketing efforts using only a single platform. It includes features like content curation, post scheduling, data analytics, and more.

  1. Who.unfollowed.me

Who.unfollowed.me is created to let you know which followers unfollowed you in real-time. This removes the need to wait for an email since you can check the data every 15 minutes.

  1. Postific

Postific makes it possible to post your content into more than 10 social networks with just a single click of a button. You can even get real-time data so you can analyze and measure your progress.

  1. Iconosquare

Iconosquare provides you with key metrics about your Instagram profile. These metrics include the number of likes you received, follower growth charts, and other important analytics.

  1. Talkwalker

Talkwalker is a reporting tool that monitors your brand and its competitors. You can use it for various functions such as market research and campaign tracking.

  1. Visible

Visible lets you analyze, monitor, and engage in conversations throughout your various social media profiles on a single platform.

  1. Synthesio

Synthesio is a platform that lets you monitor the reputation of your brand and allows you to manage your campaign. The best part is that it’s available in multiple languages.

  1. Sprout Social

Sprout Social is a monitoring tool that lets you monitor how your consumers engage with other brands and businesses in various social media networks. It also comes with analytics, lead generation, and other functions.

  1. Socedo

Socedo is a tool that automatically discovers social media users who can fit the criteria for your buyer persona. This is pretty helpful for brands and businesses aiming to promote their products and/or services.

  1. ZeroFOX

Social media security can be a real issue. Fortunately, that can be resolved with ZeroFOX. It works by protecting your brand against hackers who are trying to take control of your channel.


All these social media tools will help you take your marketing game to the next level. If you haven’t tried any of them yet, then now is the time to start exploring your options. Good luck!

Saurabh Pandey CEO and Founder of Brandveda – your digital marketing institute. He started his entrepreneurial journey instead of working in the corporate sector. His niche lies in PPC, Social Media marketing and is inclined towards All Things Digital.

50 Essential Social Media Tools for Your Marketing Efforts

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