Imagine this: you have a revolutionary business idea to start a unique escape room in Bangalore. All you need is a reliable mentor to help you with the business plan. But you are completely new to this field, with no one to go to for advice. Now what?
Well, going to a tech conference to showcase your amateur idea before professionals in your field can be a great idea to have some good exposure! But it is only normal to feel anxious about this whole ordeal.
What will you do if many others have the same idea as yours? How will you stand out? Thoughts like these will naturally make you restless. But don’t let them intimidate your determination. Slow down, take some deep breaths, and read this article for some much-needed tips that will help you out to ace this opportunity!
1. Nothing beats a smart introduction.
Before anything else, giving a neat and clear introduction is essential to mark your territory. Often tech conferences will release a directory on their website that enlists all the people, including attendees, speakers, and investors. Make sure you go throughout to search for potential heads who you think might be interested in your startup business.
The next thing you need to do is go ahead and contact them, giving a brief introduction about yourself and your intents. Wait a while for some positive response, and when you get one, you are good to go! Creating an initial connection before the conference will increase your reach and reputation.
2. Let your booth be embellished
Let’s face it, the crucial thing that can help you stand out in the crowd is an eye-catching booth. A little bit of interactive demonstration will go a long way to keep your influence growing and strong.
Before you stand with your team in the booth, make sure to have everyone prepared to answer some basic FAQs related to your product. Though it sounds cliché, the use of colorful banners, t-shirts, mugs, or other merchandise can go a long way to promote your venture amidst hundreds of others! Also, as you work on the merchandise, stick to a specific color palette to establish a sense of the authentic brand image.
3. Spread the news!
Social media is one of the greatest blessings in the field of marketing. Even if you don’t have a full-fledged social media marketing strategy in place, you can use the everyday tools of various platforms to increase the visibility of your venture. Thus, to promote your startup at the tech conference, the use of a special hashtag to mark the day would be a great idea.
Use your following to drive crowds at your booth at the tech conference. Keep your audience updated about where to find you at the conference and encourage them to visit!
4. Own hearts by giving away freebies!
Everyone loves to get some gifts. So, why don’t you use it to serve your purpose? You can set apart a reasonable budget to buy gifts like pen holders or other decorative items for your booth visitors. However, keep in mind that your gift should be useful to your receivers to have them invested in your venture.
If you end up giving away some useless junk, rest assured your gift will end up in some trash chute. The purpose of giving such gifts is for the receivers to remember your brand until next time. So, choose useful items to serve as freebies so that when people look at them, they remember you with a smile!
5. Host competitions for more interaction!
A competitive framework is one of the most effective ways to draw an organic response from people. So, if you can come up with a simple competition idea to engage your visitors at the exhibit, you can expect some positive results. Get together with your team and try to develop a tournament-style activity that will be uncomplicated but fun enough to make people want to join in. And make sure that your brand or your products are involved with this activity in one way or another so that your audience interacts with them naturally.
Lastly, do not forget to have fun at the conference and learn from your competitors. Going to a tech conference is not just about glum-looking faces and seriousness but is also about making new friends and acquaintances. So, go ahead without any fear troubling your mind to represent your startup ideas at the tech conference now!
Aniya more is one of the brightest content writer at https://breakout.in/. She is a passionate writer who loves to read books and explore different escape rooms. She spends most of her time researching and reading with a great work ethic. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.