These days, we are all surrounded by a competitive marketing and advertising environment, and it is a challenge to find a unique way to stand out from the crowd. Before we mention ways to improve your brand awareness, it is important to understand what brand awareness is.
Brand awareness is how customers recognize your brand and the services you offer. The bigger your brand awareness is, the more customers you will be able to attract. Brand awareness is a marketing strategy that helps the audience recall your brand and purchase from it.
A lot of times, we purchase as a result of some good advertisement that we saw or recommended to us, or even sometimes we see ads all over the place from that brand that we come to a good conclusion to purchase it.
The five ways to improve your brand awareness are as follows:
- Free Services
Many online services allow customers to use them without having to purchase anything. Instead, they allow customers to use the free version, which is watermarked or limited in features in most cases. For instance, the Canva brand is an editing program that allows users to edit basic content. Still, they need to purchase a premium service if they want unlimited features that will allow customers to make stunning content.
Through this, the brand met the customers’ expectations and reached a larger audience, which increased its service sales. In addition, a free limited service will make your brand more trustworthy and more likely to be used by customers.
- Social Media Marketing
You will be surprised to know that the most effective way to market a brand is through social media, especially in keeping up with the latest trends. This is because these brands’ content on social media is well-researched and made with the latest feasters or trends. Other than making content, some brands’ social media managers know how to use commenting sections to keep up with the latest viral references, bringing them closer to their audience. For instance, most TikTok and Twitter users already know how some brands communicate with the audience in a common language style or sometimes even use the latest slang. In addition, we can take Duolingo as an example, which made it big using TikTok and gained a hundred users. This is because they used a new marketing strategy, entertaining the audience over promoting, which was more successful than the traditional way.
Many graphic designers claim how important it is to use a simplistic or minimalist design to have a clean and sophisticated brand look. A minimalist design is easy to use and, for the audience, easier to remember. However, the combination of colors is the hardest task to do since it is the image of the whole brand. And if it looks dull, it will be hard to attract customers. For instance, this cannabis packaging company has a stunning and practical packing look, making it easier to impress the audience and improve its brand awareness.
Aside from that, most brands have mentioned how essential it is to go with just a brand look and not make changes afterward since it will be hard for customers to remember the brand. That’s why it is influential for brands to envision a bigger picture and make brand logos and designs a refined look so they do not face any issues in the future.
The brands’ collaboration has become quite popular recently since it is a win-win situation for both. Through collaborations, brands intend to broaden their audience, affecting their brand awareness.
Brand collaboration strategies are mostly used to bring something fresh to the audience; when two brands’ strengths are merged, the audience is more willing to pay a premium price for the service.
It might sound like a cliché, but it is effective; maybe not like in traditional easy, but nowadays, there are other ways to do so. For instance, most users already follow at least one content creator. In addition, they sometimes mention in their content a sponsor, which is related to the content they create. For example, some booktubers (book YouTubers-create content related to books) mention in some of their content ‘Book of the Month,’ a brand that sends you books of the month. Do you see? An awesome way to sponsor their brand is through these trustworthy creators to the audience. Similarly, do makeup and clothes brands with influencers and content creators.
To sum up, the most important way to improve your brand awareness is keeping up with trends, having fresh ideas which will get audience attention and the most important part to improve your brand awareness is keeping up with trends, having fresh ideas which will catch the audience’s attention, and lastly, not going big with colors or design.