An astounding 12 million to 24 million e-commerce websites exist worldwide. Developing your e-commerce website means finding ways to stand out among the crowd. Unfortunately, many e-commerce websites cannot keep up with the major players.
5 Ways to Foster the Growth of Your eCommerce Website
To stay afloat, you must streamline your operations and grow your website.
Implement the GTD Method
The GTD, or the Getting Things Done method, is a time management framework popularized by productivity consultant David Allen. As the name implies, the framework aims to reduce your to-do list by taking on actionable tasks and completing them promptly.
By following the GTD method, you create a sort of inbox where you keep track of your goals. By having your goals listed in an external source, you take them out of your mind and put them in a place where you can better track them.
Once your goals are in your inbox, you’ll designate them as actionable or not actionable. Then, you will put many of those non-actionable items in the trash. Otherwise, you’ll keep them on the back burner for a later date or maintain them on file for future reference.
You can focus better on the actionable items by taking the non-actionable items out of the equation. Then, sort out the next steps for the actionable goals and keep your inbox up to date by removing tasks as you complete them. Your inbox should be a living document, allowing you to continue to add and remove your goals as needed.
Many people like using applications that can help with different steps of the GTD method.
For example, you may consider implementing task management tools that follow the GTD method and apps that improve concentration to get the work done or function to save time on tasks.
Run More Efficient Meetings Your Employees Can Reference for Future Collaboration
Employees sometimes feel they are wasting their time when employers set recurring meetings.
That’s because a meeting that isn’t run efficiently is a time-waster. Employees will leave the meeting and forget everything they just heard, eager to return to work. But meetings you run efficiently foster a more collaborative work environment where your teams can share information more readily.
To keep everyone working on your e-commerce website on the same page, you should designate someone to track your meeting notes. You may already have someone who composes your meeting minutes, but meeting notes serve a different purpose.
Whereas meeting minutes give an overview of the meeting itself, such as who attended, meeting notes drive into the big ideas, major decisions, and action items your teams unearthed during their time together. By distributing these meeting notes throughout your company, your employees can work with the same information to tackle action items.
As the employer, you should issue an agenda before each meeting and encourage your team to do the same for any conference. These agendas will keep the discussions and meeting notes on the track.
By initiating this practice, your meetings will be more focused, making them shorter and beneficial to your employees. In addition, you’ll end the time-waster meeting one set of meeting notes at a time.
Give Your Employees Equity
As a growing e-commerce website, you may not have the capital necessary to compete with VC-backed companies. This lack of cash can make your company less likely to attract talent. Therefore, you need to find a way to compete with established major players. One of the best ways to compete is by offering your employees equity.
Giving equity to your employees helps you with talent acquisition, but it also encourages people to work hard for your company once they’re on board. By simply offering a salary, your employee will always know what will be on their future paycheck. Although they may expect a raise after a certain amount of time, there’s little driving them each day to invest in your online business success.
By offering equity, your employee’s future earnings depend on how your company fares in the e-commerce sector. Equity motivates employees to do their best to help your company succeed.
It’s ultimately in their best interest to give each day their all.
Utilize A/B Testing
Customer experience is a massive differentiator in e-commerce. Still, many e-commerce companies do not know how to use A/B testing, sometimes split testing, to improve their user experience.
Using A/B testing, your potential customers will help you understand which variations are better to reach a set objective, such as click-through rate, account sign-ups, or sales. A/B testing can assist you in finding the right formula for the conversions you want to see.
You should do A/B testing incrementally, which means constantly testing to improve your website. Split testing can help you determine everything from page layout to push notifications.
E-commerce websites must address their checkout process through A/B testing. An overly complicated checkout process can result in a loss of sales. Split testing allows you to discover what process works best for your customer base. For instance, multi-page checkout may work for some brands, but customers prefer a single page.
Increase Your Brand Awareness
Brand awareness comes in many forms. Although some people associate it with a social media presence, social media is only part of the brand awareness equation. Like your website’s design and processes, the best brand awareness is likely not the same as another company’s.
Diversifying your brand awareness tactics is essential to test what performs best. For example, some audiences can be found on TikTok, while other companies find their best customers through Google searches.
Your brand’s voice is crucial to your brand awareness, as is optimizing your website for online search through SEO keywords. But you may also want to invest in online advertisements, social media campaigns, influencer relationships, or other brand partnerships.
Like A/B testing, you want to think of ways to test out how your audience responds to these different methods of building your brand awareness.
Growing an e-commerce website comes with many challenges. These difficulties may be internal, such as the need for more efficient meetings, or external, such as the necessity to compete for talent with larger companies.
But through these steps, you can streamline your operations, grow your success, and develop a better company.