eCommerce Businesses Can Rebuild Their Online Identity
Competition is tough in many sectors, but it is incredibly fierce for e-commerce businesses. However, this rivalry in oversaturated markets should motivate brands to do something unique to achieve a competitive edge. In 2021, here’s how to re-establish your e-commerce company’s online brand.
1. Transparency is key
Maintaining transparency and honesty is crucial for all businesses, but it’s more critical for online businesses because their website and storefront are the same.
To start, your “About Us” section should be a thorough conversation between you and the consumer, not a brief, ambiguous statement. This section reflects your distinct brand and is ultimately persuaded customers to buy your goods or service.
You can also branch out and show a different side of your business on platforms like YouTube. For example, when you regularly optimize your YouTube videos, you create new content for customers to engage with and improve your brand authority in your niche.
2. Don’t ignore free shipping
To compensate for flaws in the online purchasing experience, e-commerce companies are experimenting with novel approaches to increase their online presence. Offering free delivery is one way some businesses achieve this. According to a 2014 customer experience study from UPS, shipping costs are the number one cause of shopping cart abandonment (58%). If that isn’t enough to persuade you to accept free delivery, consider the friction it produces in your operations. If the economics don’t add up, include it in the price, and watch conversion rates skyrocket.
3. A personalized experience is an unforgettable one
Client service that is customized is an excellent method to increase customer loyalty and engagement. You may show consumers how much you respect them by customizing the experience with handwritten messages or honoring birthdays with a unique gift. It’s critical to establish a more personal, human connection with clients to make their experience memorable.
4. Referrals should be encouraged
Referrals from customers may have a significant influence on your internet business. A Nielson research found that 84% of customers globally value word-of-mouth referrals from friends and family, a type of earned media, over all other forms of promotion.
An increasing number of businesses are deciding to reward consumers for referring their friends and family. If you haven’t focused on this strategy, now is the time.
5. Put your customers first
Finally, you want to provide consumers with a pleasant experience in the hopes that they will return (and bring others along with them). To achieve this, prioritize client satisfaction at all times. Unparalleled customer service and omnichannel marketing are proven methods to enrich the consumer experience. Quality post-purchase expertise also creates a distinguished edge over the competition.
When considered and implemented in your eCommerce business, all of these factors will bring it back to life. Consistency is essential, and an intelligent approach is always the best answer.