With the digital economy expected to increase by 2022, a ready-to-use content strategy tool for your brand appears more important than ever.
While it would be true to say there is no alternative for a trained human being, a good content marketing tool may work wonders when used effectively. However, there are numerous options for choosing the ideal content marketing platform. According to a source, content marketing is 62 percent less expensive than traditional marketing and creates three times the number of leads.
You will find that there are hundreds of content marketing tools available on various platforms, some free or inexpensive and others that are rather costly. They provide various functions, from content creation to promotion and optimization. However, choosing one of them is a huge decision that will significantly impact your organization’s efficiency.
To make things easier and clear for you, we have compiled a list of five top content marketing tools you can use to create the greatest content possible. Let’s take a closer look at them:
5 Content Tools to Try this Year
This content marketing tool is just right for you if you want a simple approach to increase customer engagement, lead generation, traffic growth, and new conversions. Outgrow deserves special recognition for all the right reasons regarding the top content marketing tools. Know why? Because outgrow allows marketers to create tailored and high-converting calculators, quizzes, recommendations, chatbots, and polls, outgrow has become a popular tool among marketers.
Apart from that, Outgrow provides marketers with over 1000 interactive content templates to employ across channels. They can also communicate with prospects and acquire valuable data using these templates.
For example, you can transfer data from quizzes, calculators, and exams to whatever marketing automation platform you want if you use Outgrow. Imagine how this valuable data will help you ramp up your lead nurturing and targeting efforts!
Pricing: Starts at $14/ month
For all the right reasons, Grammarly is on this list. It is a “writing assistant” for job seekers, writers, and other professionals to check and edit their documents. It corrects over 250 types of spelling, grammatical, and punctuation problems while also increasing vocabulary.
It claims its AI system goes over each text and looks for appropriate replacements for any identified faults. It’s a web-based application. There is a web version and a version that connects with MS Word.
Grammarly caters to all types of communicators, including competent communicators, professional writers, beginners, and non-native English speakers. It lets you customize your account based on your writing ability, work type, and background. You can also customize your Grammarly account to perform best for you by using available customization options on this platform.
Pricing: Starts at $25/month
BuzzSumo has made a name for itself in the marketing world; it’s a great tool to find out what people are talking about on websites, blogs, and social media so you can join in on trending subjects and generate your buzz by creating content around them. In addition, it can help you find significant influences in your sector and backlinks and brand mentions.
One of BuzzSumo’s most valuable features is its monitoring area, which keeps you informed about any new or trending material for your chosen themes, domains, or authors.
Pricing: Starts at $99/month
Most businesses prefer graphic design services to create professional-looking images. But, even if you don’t have access to a graphic designer, worry not, you can still create stunning photographs for your social media accounts, and Snappa can help. Snappa can be your go-to fantastic photo editor for designing a poster for your college event, developing thumbnails, creating an advertisement post for your startup, or posting on social media accounts.
You may quickly create visuals for any social networking platform you can think of using this application. Then, add your fonts and photos to make them unique. Are you missing a professional image? Don’t panic. Snappa has over a million images and 200 fonts. You can even collaborate with your team to resize your graphics to fit any social channel.
Snappa integrates with a number of social media platforms, including Facebook, Instagram, Twitter, and others.
Pricing: Starts at $10/month
ProofHub is an all-in-one tool that takes care of your project management needs. You can conveniently manage your tasks in one spot, and your entire team can easily access their projects. This platform provides users with capabilities for Chat/messaging, note-taking, task management, reporting, proofing, time tracking, etc.
Integrations with Google Drive, OneDrive, Outlook, Dropbox, and other services are also available. It also promises to assist you in completing the project on schedule, improving project and team control, and increasing team accountability.
Pricing: Starts at $89/month
Let’s Wrap Up!
After going through the above points, it won’t be wrong to say that content is the lifeblood of any digital marketing campaign – the secret ingredient that will help you create your brand online. Right? Hence, the above-listed content marketing tools will assist you in developing effective marketing strategies, building stronger relationships, and expanding your customer base to grow and scale your company.