Event planning is one of the most exciting aspects of a business. But getting a lot of people to your events is what gives them value. To make sure that you create lots of revenue and get the most out of your next event, here are five tips on how you can increase online ticket sales:
5 Tips to Increase Online Ticket Sales for Your Upcoming Event
Get your event listed on major online ticket-selling sites.
Highlighting your event on major online ticket-selling sites is critical to increasing ticket sales. These include the following:
Even though these sites are the most popular and have the most traffic, they’re not the only options. If you have a smaller event or don’t want to pay a hefty fee to get listed on Ticketmaster or Eventbrite, plenty of other sites can help you sell tickets for your event online.
Create an event website for more engagement.
While a Facebook event page is great for promoting your event, it’s not the best place to get people to purchase tickets. In addition, people who aren’t familiar with your business or brand may not be as likely to click on an event page that they don’t know much about.
Instead, create a website for your event that clearly explains the event, when and where it will be held, and how much tickets cost. It should also include information about the venue and any other details you want attendees to know — like parking availability or special discounts for group sales. Make sure that all this information is easy to find on one page so people can easily navigate from top to bottom without having to click around too much.
Link ticket sales to other platforms you use.
If you already have a Facebook page or a Twitter account, consider linking your ticket sales with them so that users can share their purchases with their friends and followers on social media platforms. It will increase the number of people who know about your event and want to buy tickets. It will also help spread the word about your event more quickly and easily than if you were relying on word-of-mouth advertising.
Turn your sales channels into marketing tools.
In addition to social media, there are many other ways to promote your event through existing channels, such as email newsletters or blog posts. For example, sell tickets through Eventbrite or Ticketmaster. You can create an email that automatically goes out when tickets go on sale — this can easily double or triple the number of people who see it compared to sending emails manually every time someone buys a ticket. The same goes for Facebook ads: if you have a large database of leads and contacts from previous events or campaigns, you should be targeting them with relevant ads about upcoming shows and selling tickets through Facebook Messenger or Instagram Stories (which both allow users to buy tickets directly from within their app).
Send targeted emails with discounts and promotions.
When sending promotions via email, ensure you’re sending them only to people who have previously shown an interest in your event and are likely to buy tickets when they become available again — not just anyone who has ever purchased from your website. By targeting specific segments of your mailing list, you’ll reach out only to those most likely to take advantage of your offer. This will help you build loyalty with those customers while increasing sales volume and average order size by getting more people into the funnel.
Creating buzz for your event at all levels takes work, so you need to be proactive about it. But if you follow the steps outlined above and put in the effort, your efforts should pay off. You can ensure that your event sells out on time by working smarter and not harder.