The goal of SEO or search engine optimization is to increase the traffic to your website, but to do so; you need to appeal to the right audience. This is achieved by carefully selecting the right SEO keywords that potentially interested buyers may search for. The keyword selection process is arduous and time-consuming, but we can help you make it easier with our five tips below!
1. Put Yourself In The Shoes Of Your Customer
The easiest way to come up with a list of common keywords is to put yourself in the shoes of your average customer proverbially. First, consider how you would approach searching for the product or service your company is providing.
By taking an objective approach to the process, you can brainstorm different keywords that may otherwise slip your mind. You can also use this exercise to ask friends or family members how they would search for your business.
2. Know Your Competition
It’s essential to have a good idea of what your competitors are doing when targeting their keywords. What keywords are they choosing to rank for? Please take a look at their metatags and add these words to your list as well. Chances are, they know something you don’t!
3. Use Long Tail Keywords
Long-tail keywords are often overlooked as they don’t rank as well or as quickly as their simpler counterparts. However, long-tail keywords consisting of at least three or even more words or phrases can offer you a boost over your competition. By selecting long-tail keywords that are wholly specific to your business, you can rank better and attract even more polished consumers that are actively seeking your products or services.
**Almost 70% of all searches are performed using long-tail keywords.
4. Use Research Tools
Don’t forget to use one of the many keyword research tools at your disposal. For example, if you use Google Ads, they already have a tool that allows you to research targeted keywords. You can also benefit from tools such as SEMRUSH and Raventools. These tools provide you with background information on your keywords ranging from their popularity and ranking to competitors.
5. Get Analyzed
It’s essential to follow and analyze the fruits of your labor. A keyword that may rank well and is considered trendy may get outranked by other keywords later. Analyzing keywords will also help you get a better feel for your competition.
To make the most of the keywords you’ve researched, make sure you implement them in as many places as possible. From the metatags on your website to your blog posts, it’s important to get your content out there with the proper keywords.
Get It Done Professionally!
You can do some of the basic research on your own, but if you truly want to rank well, you will need help from our trusted and reliable SEO services in London!
