For building your YouTube brand, your audience is all that matters. The content you are creating must resonate with them. After all, your subscribers are the assets for you to bum up the watch time, engagements, and algorithms.
How can you grow such massive traffic for your YouTube channel? Well, don’t bother yourself. We have compiled the five best ways to help you grow your YouTube channel subscription. So without any further ado, let’s delve deeper.
1. Sticking to a Content Schedule
Open the monthly planner, where you can see a monthly view of dates. Plan and stick to a content schedule because it is going to help you grow your subscriber count.
Socialplus – a company that sells YouTube subs suggests that committing to a given schedule is a good idea because your viewers and subscribers will know when they can expect new content from your channel. In addition, this is good for your team because they will have the schedule for filming and editing.
When starting, it helps to post often. It would be best if you tried posting twice a week. You can cheat on this if you have a lot of content you created before you launched the channel – you need to have enough videos for a month or two while you start working on content you will post in the coming months. When you have content ready, it will help in sharing videos as part of your general social calendar as well.
You need to always keep in mind when posting is viewers and subscribers value consistency, but you also don’t want them to get bored. So have different series are focused on a given topic. For example, a fashion brand can post a series covering festive dresses worldwide and another series on patterns.
2. Creating a Channel Trailer
A channel trailer gives you the chance to give visitors a summary of what the channel is about. If you are a brand, then the trailer needs to reflect your business’s values and represent your product. The product can be any product or service.
Trailers have a description. Take full advantage of this tool because it is going to help you attract new subscribers. This space is good because you can provide more information about the channel and what the viewer can expect.
When people come to your channel, the trailer is going to play automatically. This makes it essential to focus on the first couple of seconds; sound, music, editing, and dialogue will play an important role in determining whether the visitor leaves or stays around and checks out your content.
If your theme or cadence changes and evolves, don’t be afraid to update the channel trailer to make sure it matches.
3. Producing High-Quality YouTube Videos
You don’t have to create videos that are Oscar quality. However, you need to make sure they are professional. Make sure you pay attention to sound and lighting. The two elements are what separates professional YouTube creators from amateurs.
The camera quality is also essential. You don’t have to spend a lot of money to get a good camera today, but you should have something that is better than a smartphone or camera. But, again, there are great options out there that you can get without breaking the bank.
Don’t choose someone who is not comfortable being in front of the camera for your videos. No one likes looking at a nervous person. So when selecting a person to be in front of the camera, ensure that they are confident and relaxed.
4. Promoting Your YouTube Channel
A quick way of attracting new subscribers is using other marketing channels that you have an audience already. For example, you can share links to your videos in your emails, post on your social media channels, and embed them in blog posts.
There are consumer insights tools that are great for finding micro-communities related to your industry. For example, a great place to share your videos includes Reddit threats, Facebook groups, and forums.
It is also a good idea to use your social media channels to tease upcoming content. This can be something like an Instagram Live where you answer questions or tease a script on Facebook. You can also run a Twitter poll where users guess what you are going to post next.
5. Working with Influencers
This is a good way of getting in front of potential subscribers. Before you decide who to work with, make sure you do smart audience research. This is important because it will help you find partners who are the right fit for your brand. The right partners will give you a higher chance of attracting engaged and interested followers.
When you choose to work with YouTube influencers, keep in mind that their priority is their audience. The best partnerships that last a long time are those where the brands trust the creative process and allow the influencer to use their style to produce a sponsored video.
As a brand, you will see the final cut before the video is uploaded. This means you still have some say, but you shouldn’t try to take over the video content from start to finish.
If you control the process, it becomes hard for the creator to do what they had in mind. They will feel like they are forced to share something that doesn’t match their cadence and style, making subscribers unhappy.
No creator wants to go through that because it can result in some unsubscribing. This is also going to hurt your brand. No one is going to come out of this happy. It will be hard to work with the influencer in the future. You are going to miss out on the opportunity to reach out to a new audience.