Likes, followers, and sales are certain things that make our eyes light up as business owners. But there’s something else that is just as important in our modern day of business — user engagement. What do we mean by this, exactly? User engagement can be measured in various ways, both online and offline. Concentrating on online user engagement, data like subscriptions, website traffic, reviews, and online sales can be valuable indicators of how well your audience engages with your business. You also want that engagement to be positive (less negative comments or feedback) and ultimately help boost your brand’s image. Let’s look at a few strategies you need to employ to boost user engagement for your business.
5 Tips To Boost Engagement Across Various Web Channels
1. Utilize Cross-posting
Cross-posting is distributing the same content across several channels (and often in different forms or mediums). This approach can help you branch out and generate audience engagement across various platforms without multiplying your work. For example, if you wrote a blog post on your website, you can share it on your social media channels. It’s best to alter the content just a little to ensure it fits the needs of each unique platform. If you have a video, ensure it’s formatted in the right size and dimensions for each channel you share. To take it to the next level, you can take the same content and repurpose it into something new. For example, the same blog post we mentioned a second ago could be a reference for a TikTok video. You’ll adapt the content to the platform and get the most out of the original work.
2. Post With a Schedule
Working with a schedule to distribute your content helps promote an organization and can be your ticket to better user engagement. Naturally, users are more active and inclined to interact with posts some days more than others—even the hours of the day matter for different niches. A little research on this matter can go a long way. Take a look at your social media analytics to see what countries most people are interacting from, on what days, and during what hours. Then, align your posting schedule with those peak performance hours to ensure your content doesn’t go unnoticed from anyone’s social feeds. You surely will notice a decline in online engagement if you post at an hour when most of your target audience has already gone to bed or work.
3. Publish Valuable Content
What you put out into the world is what will generate a reaction. For that reason, the content you create and distribute as a business can make or break your brand image. Whether it’s website content, product descriptions, ebooks, or social media text, it needs to be authentic, unique, and attention-grabbing. Without those qualities, you will end up with cookie-cutter content that can be found anywhere which won’t add any value to your business. Go the extra mile when it comes to creating informative and timely content. Then, you can use a content monetization tool, for example, and set up monetization for your website’s blog to witness how much engagement and profit you can obtain with quality content. Content is king, after all!
4. Start a Conversation
The effort must be reciprocated to receive engagement from your potential or existing clients. That is especially important in the case of social media. Users don’t want to feel like a company or brand is talking at them but rather with them. There are unlimited ways you can take the first step in engaging with your audience to expect the same back. Doing live videos, posting user-generated content, hosting contests, creating public polls, and posting messages that strike conversations are a few ways your business can motivate engagement online. The more you interact with your target audience, the greater sense of community will be created, resulting in more people finding closeness to your brand instead of a dividing wall.
5. Invest in Ads
Paid advertising makes the world go around, and there are different enough paid ads options. Whether TikTok ads, Facebook ads, or Google’s pay-per-click ad campaigns, your business needs to calculate and allocate a monthly budget for ads. The sheer volume of exposure and engagement that boosted posts or ads receive is phenomenal. Paid ads are a great way to boost exposure and generate engagement for real-time occurrences such as a big sale, contest, or event you are hosting. It’s still important to work on your organic marketing strategies. Still, paid advertising gives you that short-term boost to generate engagement and sales, bringing your business to the attention of your client base.
These were a few, yet vital, ways to help your eCommerce business boost efforts regarding user engagement on online platforms. Now, you are on your way to creating a results-driven marketing strategy that evokes user engagement.