While many marketing strategies are applicable for eCommerce companies, it is important to analyze specific strategies that are leverageable for primarily eCommerce marketing campaigns. Below we will outline some of the best marketing strategies for eCommerce companies.
Interact With Your Customers
Answer all questions on forums or comment boxes. This helps to cut down on your work. When you answer one question, you could be clarifying the same question or problem for 10 other people wondering the same thing. Every interaction you have with a customer is a chance to generate return sales and build brand loyalty. Remember to remain professional when responding to reviews of any kind.
Learn the Value Behind Loyalty Programs
Regardless of the size of a company, each company should consider rolling out a loyalty program for their customers. Loyalty programs are very beneficial and bring in an entirely new wave of business once they are implemented. Many marketers are intimidated by the potential cost of running a loyalty program. However, there are various strategies that can be utilized to make sure you’re still able to increase sales and continue to make customers happy.
Some of the main reasons loyalty programs are successful are because they help build up a reputation and they are able to maintain client satisfaction. Consumers are constantly thinking about their favorite brands. Many times people will run a quick comparison between brands and the thing that will stand out the most are loyalty programs and rewards. For example, that a look at Vitality Extracts loyalty rewards program, they have created a simple infographic for their customers to learn about new ways to earn points. They even went a step further to personalize their point system by naming their points ‘vibes’ to be more brand-oriented.
Image Source: Vitality Extracts
Make Your Website Interactive
Interacting with your clients is a must, but many small companies do not have the bandwidth to help every customer on a unique and personal level. If done correctly, many uncertainties and hesitations on websites can be cleared up by introducing an interaction portion to websites. Many companies rely heavily on their ‘self-serving’ aspect of their site to help automate their services to their customers. A great example of this GoodLife welcomes its readers to use their reverse mortgage calculator so they are able to access more information about their eligibility for a reverse mortgage.
Image Source: GoodLife Home Loans
These self-serving operations will help cut down on the amount of time companies spend with clients. Instead, these interactive pieces help to point customers in the right direction to help them answer their own questions. This means no waiting ‘to speak to a representative’, instead the customers get what they need and are able to accomplish more in less time.
Mobile-Friendly Blog Content
Online purchases made on mobile devices are skyrocketing. Fewer people are sitting at their desktops purchasing items or scrolling through influencer feeds. Instead, they are relying heavily on their mobile devices. Yes, the content might look great on a desktop but companies need to stay current with the way consumers are coming across their brand on social media and other platforms. A popular way to stand out to readers and offer more curb appeal to your blog posts is including ‘trending memes’ and relevant content. ProFlowers does a great job of staying on top of the ball when producing great content for every occasion. This particular blog was about giving couples ideas for Valentine’s Day and the blog is broken up into sections of stages of a relationship. In addition, all their blogs are broken up into clear sections and they always offer informative ideas to help make the most of every celebration.
Image Source: ProFlowers
A great idea is to scope out other blog content on other sites to help spark ideas. A great idea is to see what your blog look likes on multiple devices so that all readers can receive the same value that the content offers.
Keep customers active and engaged in your business. Offering discount codes and special offers is one way to do this. Let them know that you value their business by giving back. Using social media to drive this home has proven to be very effective. Many companies have started asking users to like their posts, tag a friend in the comments and follow their page for a chance to win a gift or prize. This generates buzz about your business and gets people excited about the opportunity to experience your products. Just choose a prize, set entry criteria, include a time constraint and get people talking about your brand!