We usually spend most of our time on the phone switching between several apps and websites, don’t we? According to researchers, an average user spends his time flying between eight to nine apps in a day. This suggests that we all love using apps because apps make our tasks easier and help us socialize.
Whether it be an e-commerce shopping application, a social media app, or any self-help application, or even a game, people use it only with the purpose that it solves some problem for them.
Earlier, the competition between brands for user’s attention wasn’t as high as today because everything worked on the website. But as the brands kept evolving and with new technological advancements, the competition started. There are an estimated 2.2 million apps on the app store. This means that if you don’t have a good application, you might lose your customers to the competition.
App development in today’s time is a costly affair. For any company, the app needs to perform well in the market because when an app fails, all money invested in it goes down the drain, but its productivity also gets affected.
App development can be mastered with some experience and understanding of people’s behavior. For some, it is just a tip’s play, while others find it confusing and don’t seem to find their path right away. Today we are discussing five such tips that can surely boost up your App Development Companies.
1. Understand your Audience:
The first and foremost step in any app development procedure is to understand the targeted audience. You will surely have to put time into research and testing because no successful app is developed without research. Researching beforehand lets you understand your targeted audience to a greater extent. It provides you with interesting statistics and performance tweaks that can help you design a successful app.
Every country’s population has a different inclination, while you may succeed in large countries like the USA and UK it does not confirm your success in other similar countries. Your application’s success depends mostly on the culture of the country and the readiness of people to accept new things. Make sure you develop an application that is culturally accepted. Also, always keep an eye on what your audience expects from such applications. It will come in handy at the time of providing updates or even improving the user experience.
2. Choose a Platform:
When starting as an exploratory endeavor, always choose the right platform based on your audience and your finances, or choose according to your actual needs. Never follow the pack. You will end up having a bad experience by blindly following the trend. Evaluate a range of situations, key points, business factors, and then choose the right platform for your application.
When you have done detailed research, it will ease your task of choosing the platform. You can draw out insights from your research and can evaluate them according to your understanding.
If you want your brand to be recognized as more customer-centric, and if your brand uses its user’s data extensively, you should proceed with the iOS platform. As it is a general notion that people relate iOS with high security and trust.
Consider all the options and choose the one that meets most of your requirements.
3. Keep it simple and concise:
Keeping apps simple will help you cater to a large audience base, which is important for every business to survive. Not everyone has the time to navigate through complex screens filled up with all unnecessary information. Users nowadays want a great and simple user experience consisting of a minimal interface. They don’t like apps that are all crapped up with all sorts of information at one screen.
Decide what features you will be infused in your application before you begin coding. Draw a UI wireframe for your application, and constantly try to figure out how to deliver the best experience. Because only a good user experience will help you retain your audience.
Also, don’t run behind money and fill up your app with ads. Being considerate regarding a person’s reaction to ads is also important. Even if your application is great and gets the work done, no user will keep it if it constantly flashes ads.
4. Secure the App:
Being secure online is the biggest concern for any mobile phone user in the market. Every user will choose a secure app over a bug full flashy app that provides no security.
Today people care more about their online security than ever before. If you are developing an application, make sure you make it as secure as possible. Because it can be a success factor for your app.
Always be on the hunt for bugs. No application is ever fully developed; there is always some room for improvement. Make sure you keep rolling out updates regularly; this can help you tackle OS related problems and equip your application with better security features.
5. Infuse Analytics and SEO-friendly standards:
Shipping your application with the power of analytics is the solution to all your future needs. Develop your applications so that they’re always up for analytics search and can provide the company with insightful data whenever required.
Analytics can help you improve important aspects of your applications. It can uncover the amount of time the user stays on a particular page, or it can also reveal top maps for the areas most clicked by users. Such analytics can help you manage your customers and retain them for a longer time.
Applications that are SEO-friendly have higher chances of succeeding than ones with poor SEO ratings. Hire the best talent in creating SEO-friendly content, so you don’t lack this superpower.
SEO can also increase your application’s downloads, as when someone searches for something related to your niche, it directly shows your app among the top results.
These are some of the many tips you can use to develop a better app. A better app increases customer retention, happiness among the user and increased business for the company. So developing a better app is like a win-win situation for everyone.
Name: Akash Tripathi
Akash Tripathi is a Content Marketing manager at Top Mobile Tech that curates articles on a Mobile or Software development company and Video Production Companies. Stay connected to the rest of the world with Top Mobile Tech. We bring the latest and critical news to your mobile and computer devices.