We usually spend most of our time on the phone switching between several apps and websites, don’t we? But, according to researchers, an average user spends his time flying between eight to nine apps in a day. This suggests that we all love using apps because apps make our tasks easier and help us socialize.
Whether it be an e-commerce shopping application, a social media app, any self-help application, or even a game, people use it only with the purpose that it solves some problem for them.
Earlier, the competition between brands for users’ attention wasn’t as high as today because everything worked on the website. But as the brands kept evolving and with new technological advancements, the competition started. There are an estimated 2.2 million apps on the app store. This means that if you don’t have a good application, you might lose your customers to the competition.
App development in today’s time is a costly affair. For any company, the app needs to perform well in the market because when an app fails, all money invested in it goes down the drain, but its productivity also gets affected.
App development can be mastered with some experience and understanding of people’s behavior. However, for some, it is just a tip’s play, while others find it confusing and don’t seem to find their path right away. Today, we discuss five such tips that can surely boost your App Development Companies.
1. Understand your Audience:
The first and foremost step in any app development procedure is understanding the targeted audience. You will surely have to research and test because no successful app is developed without research. Researching beforehand lets you know your targeted audience to a greater extent. In addition, it provides you with interesting statistics and performance tweaks to help you design a successful app.
Every country’s population has a different inclination; while you may succeed in large countries like the USA and UK, it does not confirm your success in similar countries. Your application’s success depends mainly on the country’s culture and the readiness of people to accept new things. So make sure you develop an application that is culturally accepted. Also, always keep an eye on what your audience expects from such applications. It will come in handy when providing updates or even improving the user experience.
2. Choose a Platform:
When starting as an exploratory endeavor, always choose the right platform based on your audience and finances, or choose according to your actual needs. Never follow the pack. You will end up having a bad experience by blindly following the trend. Instead, evaluate a range of situations, key points, business factors, and then choose the right platform for your application.
When you have done detailed research, it will help you choose the platform. In addition, you can draw out insights from your research and evaluate them according to your understanding.
If you want your brand to be recognized as more customer-centric, and if your brand uses its user’s data extensively, you should proceed with the iOS platform. It is a general notion that people relate iOS with high security and trust.
Consider all the options and choose the one that meets most of your requirements.
3. Keep it simple and concise:
Keeping apps simple will help you cater to a large audience base, essential for every business to survive. Not everyone has the time to navigate through complex screens filled with all unnecessary information. Users nowadays want a great and simple user experience consisting of a minimal interface. They don’t like apps that are all crapped up with all sorts of information on one screen.
Decide what features you will be infused in your application before you begin coding. Then, draw a UI wireframe for your application and constantly figure out how to deliver the best experience. Because only a good user experience will help you retain your audience.
Also, don’t run behind money and fill up your app with ads. Being considerate regarding a person’s reaction to ads is also important. Even if your application is great and gets the work done, no user will keep it if it constantly flashes ads.
4. Secure the App:
Being secure online is the biggest concern for any mobile phone user in the market. Every user will choose a secure app over a bug full flashy app that provides no security.
Today people care more about their online security than ever before. So if you are developing an application, make it as secure as possible because it can be a success factor for your app.
Always be on the hunt for bugs. No application is ever fully developed; there is always some room for improvement. Make sure you keep rolling out updates regularly; this can help you tackle OS-related problems and equip your application with better security features.
5. Infuse Analytics and SEO-friendly standards:
Shipping your application with the power of analytics is the solution to all your future needs. Develop your applications so that they’re always up for analytics search and provide the company with insightful data whenever required.
Analytics can help you improve important aspects of your applications. For example, it can uncover the amount of time the user stays on a particular page or reveal top maps for the areas most clicked by users. Such analytics can help you manage your customers and retain them for a longer time.
SEO-friendly applications have higher chances of succeeding than ones with poor SEO ratings. Therefore, hire the best talent in creating SEO-friendly content, so you don’t lack this superpower.
SEO can also increase your application’s downloads, as when someone searches for something related to your niche, it directly shows your app among the top results.
These are some of the many tips you can use to develop a better app. A better app increases customer retention happiness among the user and increases business for the company. So developing a better app is like a win-win situation for everyone.
Name: Akash Tripathi
Akash Tripathi is a Content Marketing Manager at Top Mobile Tech that curates articles on a Mobile or Software development company and Video Production Companies. Stay connected to the rest of the world with Top Mobile Tech. We bring the latest and critical news to your mobile and computer devices.