Whether you are starting a new eCommerce business or expanding your brand, 2022 is expected to be an exciting year. Online consumer shopping has increased significantly over the past two years, and the eCommerce share of retail sales is rising sharply.
Consumer behavior has also changed as buyers demand more personalization from eCommerce businesses. Plus, competition is greater than ever before. Much has changed. But as long as you are methodical, you have nothing to fear.
Get ready to learn which marketing approaches will be the most effective to grow your eCommerce brand in 2022.
5 Ways to Grow your eCommerce Business in 2022
1. Focus on Customer Research
The first thing any successful eCommerce brand has is a deep understanding of its target audience. So now is the time to gather your feedback from 2021 and investigate what your audience loves about everything, from your products to your content.
It’s important to redefine your audience and develop an up-to-date customer persona. Then, review your insights and engage your customers by tailoring the customer experience to their needs.
Conducting a SWOT analysis is also a smart way to optimize your marketing strategies for 2022.
2. Create SEO-friendly Content
SEO (Search Engine Optimisation) strategies are critical for eCommerce businesses, especially startups. Ensure the written and visual content you upload to your website or social media accounts is optimized for Google.
SEO and link-building strategies are long-term investments that will attract more visitors and help you succeed in 2022. However, there is more to SEO than just the text results in SERPs (search engine results pages). AS an eCommerce business, you should also utilize Google Shopping, Google Images, Google MyBusiness, and possibly, Google Ads.
Keep in mind that not all eCommerce platforms are equally effective for SEO. For example, WooCommerce is more SEO-friendly and scalable than other platforms (e.g., Shopify, Wix, etc.). Saying that the platform you choose has a lot to do with the type and size of the business and your strategic goals.
3. Improve the Visual Experience
It’s no coincidence that the most successful social media platforms in 2021 focus on visuals. Instagram, Pinterest, and TikTok are so successful largely because they are visual. So for 2022, it’s smart to invest in visual commerce. Although stock images can be helpful, they are not the only visual method you can focus on to grow your business:
Videos and Reels
Augmented Reality (AR)
Virtual Reality (VR)
Gifs and Memes
User-Generated Content (UGC)
Most effective visuals for eCommerce marketing in 2022
4. Expand on Social Commerce
According to recent research, online users spend an average of 145 minutes per day on social media. This is huge. Platforms like Instagram, Facebook, and Pinterest will still be an effective way to attract attention and more customers in 2022.
As an eCommerce business, you can also leverage the marketplace of these channels (e.g., Facebook Marketplace). This way, you can sell your products directly through these platforms.
5. Provide Excellent Customer Service
Customer experience is very important for eCommerce businesses. You are one step closer to loyal customers and 5-star feedback if you provide excellent service.
Effective ways to provide your customers with an automated yet personalized experience. For example, you can equip your customer support team with a top-notch help desk plugin. AI live chat apps are also very helpful for improving user experience.
Review tools are also essential in 2022. Customers place the highest value on social proof and evidence that other customers have had a positive experience. In addition, 90% of consumers report that reviews impact their purchasing decisions. So make collecting reviews a top priority to boost conversions.
Extra Marketing Strategies you Can Use for e-Commerce in 2022
Remember that the five strategies analyzed above are not the only effective marketing strategies for eCommerce businesses:
|PPC services (Pay-per-click)||Email marketing||Mobile applications|
|Influencer marketing||Google Adwords||Reviews and reputation marketing|
Other effective strategies for eCommerce in 2022
Putting the best marketing approaches to work in 2022 isn’t just about ensuring your success in the next 12 months. Instead, every year that you improve and invest in great marketing strategies puts your business a step ahead for the future.