SEO audits are highly useful for driving organic search visibility of your online portal because they deliver insights and inputs consistently. In addition, these audits are useful to weed out mistakes and correct tactics across several levels.
By doing an SEO audit, one can expect positive changes to their website traffic and improvements in conversions too. But it all boils down to how one works on the suggestions and inputs after the SEO audit, especially to build momentum and ensure that the original investment in the audit is well-spent.
5 Steps You Should Take After an SEO Audit
Check out the five steps that need to be taken after an SEO audit:
Develop a Comprehensive List of Insights and Drive Visibility
An SEO Audit report puts several elements under the scanner after assessing them against best practices, audience, and market conditions. Finally, the report puts in recommendations for changes required.
One should churn out a precise list of specific insights that need to be brought into action. The list of insights will present website elements, marketing approach, strategy, and content distribution in order. In addition, one should review blocked pages derived from insights, the robots.txt file, review and fix redirects, and check internal links that reach 404 pages.
Prioritize the Actions based on Impact and Complexity
One should jet-start with the planning phase by specifying the list of insights from the SEO audit report; one should jet-start with the planning phase. You can get the SEO auditor on board to understand each change’s impact and then go ahead and prioritize the actions.
It is important to get all corrective actions done, starting with the simplest – meta descriptions and content. First, set expectations of expected impact and the benchmarks of the action, and then measure the figures with the actual impact. Next, check for missing meta tags, duplicate meta tags, and erroneous meta tag lengths that are usually cut down by SERPs. Finally, after meta tags and descriptions, check for content with a low word count and duplicate content that the audit would reveal.
Could you resolve missing meta description tags for website pages with custom keyword-focused tags: the impact and the action need to be assessed before prioritization of the tasks.
Determine Required Resources for Implementing Tasks
With the list of action items ready based on priority and impact, determine the overall time, budget, and resources required for implementation.
A single professional with little training could realize some updates in an instant. But other changes could require the support and assistance of other departments, professionals, and third-party agencies. A thorough professional might complete some tasks while some tasks would require the assistance of a team of 3-4 professionals and a specific period.
For instance, could you assess broken links, missing alt links, and nofollow links after content is looked after? Also, after a structure is defined for implementation, images, and semantics could be assessed, following the resolution of erroneous links.
A Practical Timeline Should be Devised
Since the work outline is ready after doing an SEO audit, it is important to get things moving. The SEO plan could prove to be daunting due to constraints on time, resources, and budget. Please get a clear picture of investment based on budgeting and the plan implementation speed to know the approximate timeline to complete the tasks.
Finalize an Action Plan for Realistic Implementation
Could you put a plan in motion with scheduled tasks assigned to in-house professionals or outside vendors? To manage workflow programs or project management, complete the tasks under a project with a timeline. Assign tasks to individuals, teams, or groups with proper accountability regarding prompt reporting and deliverables.
Could you organize tasks to complete them on a budget based on proper resource allocation?
Not all roles will understand the bigger picture of the activity that you have assigned them. But could you get the tasks done while clarifying the purpose behind it? Keep the team members from shoving the tasks on low priority, or none will be done by the end of the stipulated timeline.
After doing an SEO audit, organizations need to assess the plan of implementation and the need based on priority and impact on the company’s future. Then, working from insights to a practical, measurable plan, one can derive ROI from the audit investment and strategic SEO implementation.