Who isn’t fascinated with the potential of AI today? Almost every business wants to use AI technology to boost customer experience and drive revenue generation. And! Needless to say that AI has turned out very effective in achieving these goals.
Maybe that’s the reason AI usages are surging across a variety of industries, and eCommerce is the biggest playfield to gauge its potential. In 2016, There were $8 billion AI-driven businesses in the eCommerce industry, and this estimate is expected to reach $49 billion by the end of 2021.
As Per Gartner’s research, 80% of customer interaction will be AI-driven by the end of 2020.
However, the strike of COVID-19 has slowed down this process. Nevertheless, lest continual progression is taking place, we will soon experience a transformed eCommerce space.
Here are some statistics that cater to a staggering view into the future of eCommerce.
- 20% of consumers are ready to buy things from a Chatbot.
- Google took over an AI company Deepmind at 400 million Euros. Deepmind is a voice search tool created using AI to take over the searches on the internet.
- Cyber Monday 2017 has claimed $2 Billion in one day, which is estimated for a third of the total amount over the internet. In contrast, 21% of this revenue has arrived from smartphones.
Clearly, AI impacts in eCommerce are going to be exuberant to consumers. Usage of AI is also increasing in eCommerce website development, as businesses are driven to offer digital shopping to consumers for more sales.
Are you wondering what changes AI can introduce to the eCommerce user experience?
Let’s take glean insights.
How Can Artificial Intelligence Impact eCommerce?
AI will radically change the way we buy groceries, clothes, electronics, and much more in the future; It will make eCommerce purchases more digitized, personalized, and swift. Let’s take a glance at what AI technology will enhance in eCommerce.
#1. Product Search Through Visuals & Images
Have you used the image search option in the Amazon shopping app? The company has introduced a visual search feature into the application to make product search more advanced. This feature is introduced via AI technology with a combination of graphics, image recognition, and computer vision.
Presently, visual data is considered the major point of interest among consumers online, and businesses strive to leverage this trend. Thus, the image search feature in the eCommerce application is being introduced by the companies like Clarifai, Visenze and, Alibaba, Zalora, H&M, ASOS, many others.
Indian Fashion brand Myntra is also using an image search feature in combination to voice search. Actually, Visual search enables users to search products by uploading pictures from their galleries,
#2. Advanced Voice Search
Despite the years-long research & work in voice recognition, Voice assistance is still in infancy, and consumers just have started to leverage its potential. In the eCommerce industry, voice assistance is providing a smooth product search experience and buying them.
For consumers who don’t like to type, voice assistance makes shopping easy and automated. Amazon Alexa is a suitable example for eCommerce voice assistance that enables you to find, shop, and search products from different vendors with ease. While interacting with Alexa, users shop in an interactive environment where they speak to Alexa like talking to a human.
The infusion of smart voice assistance into a smartphone will also boost the eCommerce evolution. For example, shopping using natural speech is faster and enables people to do multitasking. Haven’t you shop through Alexa?
#3. Chatbot For Shopping & Customer Care
In eCommerce, bargaining and consumer queries are major points of improvement. Thus, tech experts are increasingly recommended Chatbots in online businesses, as it enables one-to-one conversation with an automated program.
Actually, a chatbot is an AI-powered communication program that engages in conversation with users and can answer users’ queries. Chatbots are crafted in a way that they learn about users’ interest and their points of conversation. AI algorithms train chatbots to provide a human-like conversation experience to users.
Moreover, chatbots reduce the need for an extensive support team and reduce customer care support load. While it also boosts product sales by involving users in the conversation related to purchasing.
Kik chatbot is one of the most popular chatbots that cater to shoppers with intelligent recommendations by learning about their buying interests. Chatbots facilitate virtual assistants and make online buying easier.
#4. Exuberant Personalization
Don’t you enjoy personalized products and services? What about having a personalized shopping experience online?
Personalization in eCommerce is not new; it is evolving for the better, though. AI algorithms are being enhanced & trained on massive data during eCommerce website development. The infusion of this algorithm in eCommerce platforms allows them to learn from data in real-time.
From filters to product recommendations, everything is AI-driven today. These algorithms analyze your shopping interest, buying behavior when you leave an abandoned shopping cart, and what product you liked the most. So whatever you are doing over your smartphone is being used to show off products/services of your interest.
Collecting data from your smartphones, such as your searches and recent buys, enables brands to learn your likes, dislikes, and rising demand trends.
Collected data is being used to personalize products to consumers by giant eCommerce websites like Amazon, Alibaba, and more. In addition, YouTube is also entering the eCommerce space and catering personalized product recommendations below the videos on the platform to make your online shopping one step forward and influence your purchases.
#5. Personalized Retargeting
As I explained above, whatever you are doing on your smartphone is being collected in the form of data & leveraged to recommend things/services/products of your interest. This data is being largely used to re-target consumers with the help of AI algorithms.
Using Big Data and AI-driven analytics, brands learn about their product interest, items in the shopping cart, & purchase history. Then, using that data, eCommerce brands can send personalized emails/notifications/advertisements, including products of your interest on discounted prices & attractive offers.
Artificial Intelligence has unimaginable potential to radically transform the online shopping experience and open the door of enumerable opportunities for brands & eCommerce startups. Ecommerce development companies with expert AI/ML developers help startups create incredible eCommerce platforms that drive consumer interest & boost sales.
AI technology is thriving as a major business trend that can reshape complete customer experience across industries. So, if you are stirring to have an eCommerce startup, don’t neglect the importance of an AI-driven customer experience.
Ved Raj is a business enthusiast. He writes about startups, remote teams, and outsourcing. He is working as a Marketing Manager with ValueCoders. ValueCoders is India’s Top eCommerce Development Company.