Today, digital marketing has advanced significantly. Every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this themselves, it is common for companies to hire professionals to manage their social media profiles on platforms such as Facebook, Instagram, and Twitter. This allows them to reach long-term goals. We have discussed the role of the Social Media Manager in brand success and compiled a list of 5 essential Social Media Manager skills. Let’s get started to see why having a Social Media expert is important for any company.
Social media manager: Your digital voice
A decade ago, it would have been hard to imagine that this type of job would become a popular career option. Who would pay for random content posted on these social media platforms that we primarily consider entertainment only? It is, however, one of the most highly sought-after, rewarding, and promising professions today. The amount you earn depends on your experience and level. LinkedIn alone would have more than 4000 job openings. This is why it is so important to have an expert in-house or a team to efficiently manage your social media accounts.
It is easy to say that your social media manager is the digital voice of your company, brand, or organization, given the phenomenal growth in social media over the last decade. It plays the following roles:
- Represent your business online through interaction with clients via comments and messages and answering their questions if necessary
- Consistently posting engaging content with great visual aesthetics will catch potential clients’ attention and educate and entertain them.
- It is important to keep up with the latest trends and monitor algorithm changes. The social media landscape is dynamic.
- Increase your social media engagement by increasing likes, comments, and subscribers.
- Digital marketing can help you increase sales, handle PR, and provide customer service.
Let’s now discuss the job description for a Social Media Manager.
Relevant experience and knowledge
Although some people may not agree that social media managers need formal qualifications or knowledge, it’s strongly recommended that they receive professional training and relevant experience in this area. You don’t want your reputation to be at risk by hiring someone who isn’t a regular blogger and has many followers. It is important to realize that managing a business website differs from managing one. Only a skilled professional can fully understand digital marketing and its metrics, Search Engine Optimisation and Marketing, user nurturing, web analytics, and other aspects. Only a professional who is a specialist in their field will be able to help you accelerate your brand’s growth. Industry experience is a bonus.
Strong Interpersonal skills
Communication is the most important but highly sought-after skill. It is also the key to success digitally and practically. You communicate with the outside world through social media. This explains why it is so important to communicate your ideas effectively. Social Media Managers must communicate with their audience and give words (and wings!) Your ideas/ campaigns to build a strong online presence. The Manager should also be proficient in internal communications.
A keen eye for aesthetics
Posting something online used to be as simple as writing it down. Your posts should be visually appealing, which can be achieved through videos and eye-catching images. Social Media managers must be able to create striking visuals that enhance brand image.
Knack is for writing.
Visuals and graphics are now considered superior to the written word. But writing is still the heart of communication. Copywriting is an essential skill for marketing success. Your Manager must be able to create captivating captions, catchy tweets, and stunning headings that grab users’ attention and encourage them to click more!
Creativity
Would you follow any Instagram or Facebook page if you all get repetitive and monotonous content? No, right? This applies to your business. If your content isn’t original, creative, and engaging, you won’t be able to get new engagement. This could lead to you losing existing followers. It is smart to hire someone who can think of creative ways to accomplish this task. Their ability to think up new ideas and create unique campaigns is essential to keeping their audience engaged. Social Media Managers must be great storytellers and use humor as a tool to ensure their audience enjoys their content.
Conclusion
It is essential to have a professional who can manage digital marketing, and PR, track progress and develop social strategies. With new algorithms and features in social media, it has become imperative. In addition, these professionals can provide significant long-term benefits, such as promoting the brand, boosting sales, and connecting with the audience. Your brand’s reputation will be greatly affected if your Social Media Manager lacks these qualities.
It cannot be easy to find the right Social Media Manager. This is why B2B companies like Expand my business can help with content marketing, video production, influencer marketing, and other digital marketing needs. In addition, their extensive network of partner agencies and end-to-end delivery management will help you understand your business’s digital marketing requirements and budget.
