5 Reasons Why SEO is Still the Most Incredible Marketing Tactic

5 Reasons Why SEO is Still the Most Incredible Marketing Tactic

With the advent of different marketing methods, many people can doubt if SEO is still relevant or worth an investment. However, SEO (Search Engine Optimization) has been around for decades and is still a popular choice for many businesses.

With SEO, you can access many potential customers actively looking for businesses like yours. About half of all internet users begin their search for products and services on Google.

SEO is still an incredible marketing tactic because it’s a cost-effective way to get eyes on your website. It can be used with other methods, such as email marketing and social media marketing (SMM).

That being said, not everyone can perform result-oriented SEO. The online world is awash with many fake tools and websites that can break your bank. Therefore, it’s always a good idea to consult a company specializing in different SEO aspects. If your business is based out of Spokane, you should consider reaching out to a Spokane SEO company that knows how to perform SEO correctly and consistently.  

5 Reasons Why SEO is Still the Most Incredible Marketing Tactic

If you are still wondering why SEO is still relevant, here are the five reasons:

Growing Use of Search Engines for Shopping and Other Activities

The growing use of Search engines for shopping and other activities is why SEO is still a viable and effective marketing tactic. In fact, according to a GE shopper research study, 81% of consumers start their product research online before making the purchasing decision.

As the internet becomes increasingly ubiquitous, people use search engines to find out about their symptoms and look for a new home or job.

This makes search engine optimization (SEO) an incredibly effective marketing technique. Here are a few reasons why:

    1. Recent data shows that a relevant search influenced around 39% of purchasers.
    2. People find what they’re looking for when they use search engines, which means that the results you want your business or organization to show up in will be found by people who need your products or services right now—and they’ll be able to find them faster than ever before.SEO iot only a quick way to get seen by potential customers but also helps you build relationships with those customers over time as they continue looking at your content online and asking questions about your services. This happens after they’ve found you online through SEO tactics like keyword research and optimizing existing content on sites like LinkedIn or Facebook, where people already know who you are.

Massive Penetration of Internet

The number of people using the internet has been growing at an incredible rate, and it’s not slowing down anytime soon. In fact, according to a recent report, there were 4.95 billion internet users at the beginning of 2022.

Such a massive figure can be a treasure trove for companies looking to spread the word about their products or services. The massive penetration of the internet and an increasing number of internet users have propelled companies to invest in SEO. It is not only because SEO has become the most cost-effective marketing tactic for small and medium businesses but also because it can help your business get ranked high on search engines.

You may be wondering how SEO works. Well, think about it this way: When you type something into Google or Bing (or any other search engine), the results are ranked according to how well they match what you’re looking for—and this is determined by algorithms based on past searches made by other users like yourself.

This means that if someone types something Pizza in New York City” into Google and one particular restaurant come up as #1 on their screen, then they’ll probably click on it and order from them. That’s why your website must show up high on these searches so people can find out about your business when they’re looking for something specific.

You Get a Direct Insight Into What People Want

It’s no secret that traditional marketing tactics are expensive, and they’re not always effective. For example, you can spend thousands of dollars on a TV commercial, but if the audience doesn’t relate to your product or service, you’ll find that you’ve wasted a lot of money. With SEO, you can cut through the noise and get right to the point: what people want. 

SEO provides incredible insight into what people want and how they want it. It’s extremely valuable for companies that want to know what their customers are looking for online—and then deliver it. This allows them to create products that people want, rather than wasting time and money on products their customers don’t care about.

As a result, businesses save money by not spending on advertising campaigns that don’t work and get more customers interested in what they have to offer.

With SEO, you get a direct insight into what people want. This gives your company an edge over its competitors because you can be more strategic about how you approach marketing campaigns and customer service.

Every year, Google handles around 2 trillion searches around the world. Imagine how much this data can help companies if they can extract valuable insights from this. 

A Suitable Means of Building Brand Credibility

SEO may be the right solution for you if you’re a small business owner looking for ways to build your brand credibility.

Here are some reasons how SEO helps improve brand credibility:

    1. SEO helps businesses build their brand’s credibility by providing them with an opportunity to rank high on search engine results pages (SERPs). As a result, when people search for keywords relevant to your business, they’ll find it easier to find you since you rank higher in SERPS than other businesses that offer similar products or services.
    2. With SEO, your website will be optimized so that it ranks higher in SERPS than competitors’ websites that aren’t optimized properly or don’t have any optimization. This can help increase traffic to your website and improve conversion rates as well as sales revenue.
    3. If you’re using social media platforms like Facebook, Twitter, Instagram, and Pinterest for marketing purposes, then optimizing those platforms for search engines will help improve their visibility in SERPs too! That means more targeted traffic from potential leads, which may become customers later if they like what they see on social media platforms such as LinkedIn.

Summing Up

Search engines are a great source of traffic and are increasingly used for shopping, research, and other activities. Users’ growing use of search engines means that SEO is a viable and effective marketing tactic.

Thus, businesses leverage SEO as a cost-effective and result-oriented marketing tactic to grow their online presence and build profitable relationships with potential customers.

5 Reasons Why SEO is Still the Most Incredible Marketing Tactic

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.