Millions of content are being created every day, from articles, videos, social media posts, and other forms of digital marketing. Some of them rely on text such as blog posts, and some others rely on visuals such as Instagram posts.
The thing is, text and visuals have their own advantages and disadvantages as a means of communication. Text-based content has deeper analysis but also requires a deeper understanding from the readers. While visual content catches the audience’s attention quickly and is easier to understand, but it’s not effective in explaining more complex matters.
Imagine how powerful content can be if they mix text and visuals together. Well, that’s exactly what infographics do. Here, we’ll discuss the importance of having infographics in your digital marketing arsenal.
Audience Loves Visuals
We’re naturally visual beings, as 70% of our sensory reports come from the eyes. Images attract our attention and evoke our emotions, as studies suggest that content with a relevant image can attract 94% more views and 180% more engagement than text-only content. That’s why having infographics in your marketing campaign sound like a wonderful idea.
Easy to Share
With its bite-sized nature, infographics are easy to share to social media and other websites across the internet. In fact, infographics are three times more likely to be shared on social media than any other form of content. The good thing about having your infographic all over the internet is that your brand comes with it— increasing your brand awareness.
Build Consumer Engagement
If you want to build your social media presence and have a more engaging interaction with your audience, you might want to start using infographics. Posts with images receive a double engagement rate on Facebook, 150% more retweets on Twitter, and a 98% higher comment rate on LinkedIn.
Bring More Traffic to Your Website
Companies saw a 12% boost in their site traffic since using infographics. Now, of course, it takes some extra effort to promote infographics to achieve that. Because no matter how good infographic is, it’s useless when nobody sees it. So, engage more with your social media followers and reach out to more websites to get quality inbound links that result in more quality traffic.
In 2012, Copyblogger created an infographic about 15 Grammar Goofs that people make daily. Because it was so related to the audience, this infographic has amassed 503 comments, 6,500+ tweets, 60,000+ likes on Facebook, 2,000+ LinkedIn share, and 194,600+ Pinterest pins to date. It’s still going strong today, driving backlinks and traffic to the Copyblogger site.
Despite all the advantages that infographics have, it’s still not easy to make. 29% of marketers said they’re struggling to create well-designed visual content. They cite a lack of time and incompetent staff as the primary reason for their struggle. Luckily, Milkwhale recently compiled a list of 100+ infographics making tools and platforms to help ease the process of crafting infographics.