5 Reasons All Sites Are Optimizing For Smartphones
Responsive website designs for a long time dominated the world of web as the format choice for personal sites and businesses. Now, though, mobile optimization has started to gain acceptance as a preferable potential strategy.
Mobile optimization means optimizing a site, especially for mobiles. Rather than rearranging and compressing the content on a small screen, you design the complete experience for mobile devices. Get the best digital marketing services for the best site.
So, why everyone is optimizing for smartphones? Well, because if your website is not mobile-friendly, you are losing your potential clients. Just look around and see famous corporations and brands. They all have optimized their websites to look great on any device, from desktops to tablets and mobile phones.
So let’s take a look at how you can use mobile optimization to grow your business.
Reach More Customers
As today’s customers spend more time online, specifically on their mobile phones than on computers, it becomes essential to optimize your site for mobiles. According to research, 8 out of 10 users leave a website if it doesn’t display well on their mobile phones.
More users mean more sales, hence considering the above facts, optimizing your site for mobile phones and tablets will be an intelligent move. This way, your business will get a broader platform, will reach more audiences and get more sales and ultimately will grow.
Increase in Revenue
More sales mean higher revenue for your business. A mobile-optimized website can soar the conversion rates for your business. A tiny step can help you get greater benefits. According to a source, 67% of the global revenue comes from mobile sales. Thus if you want to grow your business, you should optimize your website for mobile devices.
Get Higher Traffic
Mobile-friendly content performs better in search engines. Hence it gets more backlinks & traffic. The number of people can find your website online the more they’ll buy your product or services. Higher traffic also increases brand awareness and gives a competitive edge to your business.
Even search engines after the launch of a new algorithm by Google favor mobile-friendly websites and boosts them in their search results. If you are not sure how to optimize your website, depending on your skills, you can either optimize it yourself or hire professional SEO and mobile app development to help you avoid mistakes.
Boost Social Media Presence
Around 80% spend their time on tablets and smartphones while using social media. If your mobile is not mobile-optimized, it will be challenging to share your content on social networks.
As for ranking factor, Goggle uses signals of social media, a poorly optimized site will rank lower. It will get fewer likes and shares, less exposure, and less traffic.
Since you can see, mobile optimization can boost your company sales on every level. You will not only get more traffic; it will also strengthen your online presence and brand awareness. A skilled digital marketing company can help you optimize your website for smartphones. Think of this as an investment for your business.