Stories are an incredible addition to Instagram. While the features may be pretty basic, you can experiment with different apps and fun or playful filters for a personal touch. But probably the most important thing about stories is that they’re meant to be shared. So to create content people want to share, look no further than these quick tips to boost engagement and shares on Instagram stories.
1. Use Instagram Stories Highlights.
Instagram Stories Highlights are a great way to increase engagement and shares on your Instagram stories. The feature allows you to create a slideshow of multiple photos and videos from your story, which can then be saved to your profile or sent directly to friends.
You can use Instagram Stories Highlights to promote your brand or build awareness for a cause. It’s also an effective way of upselling the products you sell since customers often have more trust in brands that they’ve previously seen on their phones. For example, if you sell shoes, you could create an Instagram story highlight that shows off all of your latest styles and colors. You could then save it to your profile or share it directly with friends who might be interested in purchasing one of your items.
Behind-the-scenes content is a great way to keep your followers engaged and interested. It can be as simple as sharing photos from an event you’re attending or videos of your employees at work. This content will help strengthen your relationships with followers and customers by creating a more personal connection.
Showing your followers what goes on behind the scenes of your business helps them relate to you and your brand more intimately. You could also share photos from events or other fun moments while running errands or working at home. This type of content lets people see that there’s more to you than just what they see in public posts — it gives them an inside look at your life outside the office!
3. Create Instagram Stories polls.
Have you ever seen a poll in an Instagram story? Polls allow you to get engagement from your audience, especially if it’s something they care about.
It’s also great for engaging with your followers deeper — asking them questions about their life or interests can help you connect with them.
If you want to make your polls, here are some tips:
1) Make sure the question is clear and concise. You don’t want people to get confused or frustrated when answering your questions!
2) Keep it short! If it’s too long, people will lose interest and move on to something else.
3) Ask only one question at a time — don’t overwhelm them with too many options!
4) Make sure the poll has an option for “other.” This way, people can add their answers if they don’t see anything that applies to them!
When you share stories, you are not only engaging with your followers but also creating a sense of community. For example, if you run a clothing brand and want to get people talking about their favorite outfits, ask them to share their photos on Instagram using the hashtag #SharingStories.
Include the hashtag #SharingStories when you share a story from another person or brand, and encourage them to do the same. This will help you build a community of like-minded people interested in what you have to say.
You can also use this technique for contests, giveaways, and promotions. If your followers know that they’ll be sharing their content in exchange for something valuable (like discounts or free products), they will be more likely to participate.
5. Add a call-to-action to your story.
The best way to encourage people to share your content is by making it easy.
The easiest way to do this is by adding a call-to-action (CTA) to your story. A CTA is a simple button or text link that asks the user to take a specific action. For example, if you want people to share their favorite moments from your event, then make sure there’s an obvious call-to-action available on each post. In addition, you can add buttons or text links at the bottom of each post that links directly to the event website.
Be consistent with your brand voice, so if you want people to share their favorite moments from your event, then make sure there’s an obvious call-to-action available on each post.
So what have we learned from this? Well, these tips are, for the most part, rather simple. Yet, they can be tremendously effective at boosting engagement and encouraging your story shares. The reason for this is that by sharing other people’s stories, you’re sending a message to your audience that you’re interested in following them on their journey–and they’ll likely want to continue seeing those updates.