Social media is a great way to interact with potential customers and keep up with the latest trends. Social media is a vital part of any small business to enhance its growth and brand awareness. Unfortunately, there is a lot of bad information online, so it is essential to have the best strategy and not just “jump in.”
The best way to increase followers on social media is to streamline your activity. Posting too often will make people unfollow you. Posting too infrequently will make people unfollow you. There is no easy way. Our advice is to treat your social media much the same way you treat your email. Post when you have something to say. I’ve never subscribed to social media’s “quality over quantity” philosophy.
Streamline your social media with these five simple steps!
1. Create a list of post ideas.
We all know the feeling of staring at a blank screen, trying to develop an idea for a social media post. Sometimes you need to take a break from your computer, get your mind off work, and focus on something else. It will be a struggle to find time to create a list of social media post ideas for the business. But when you know what type of post you want to share, the process will be much easier. Once you figure out what type of post you want to publish, it becomes easier to use those ideas to get your followers to interact with you on a personal level. As a result, you’ll increase your reach and have your content shared across a wide network. Remember, the goal is to spark a conversation with your audience and guests. That’s how you’ll build a community on social media — and be ready to capture critical feedback.
2. Create a cohesive theme across all of your social media channels
The world of social media can be a tricky place to navigate. On the one hand, you want to be as personal as possible and show your true self. On the other hand, it can be hard to maintain a cohesive theme across your social media channels. Some businesses go too far, while some go not far enough.
Brand consistency is essential because it lets customers know that you are not just trying to sell to them – you are trying to build a relationship. Great brands always use consistent visual cues when branding themselves. They also use consistent language and voice across all of their social media channels. . Try using similar fonts, colors, and graphics across all of your channels. It will make your posts look cohesive and more credible.
Have Trusted Images The most successful brands create appealing images that capture their brand and the traits it embodies. When marketing yourself, use images that represent you as your ideal client would want to see you or in an environment or lifestyle similar to your perfect client. You can use pictures to show what makes you different from your competition, as well.
3. Automate your posts
We all know that it can be time-consuming when it comes to social media. One way to save time is to automate your social media posts. Below are some of the benefits of automating your social media posts.
Time Saver – Automate so you can spend more time interacting with your audience and less time on upkeep and managing your content.
Increase Convenience – You don’t have to wake up (or stay up late) to post on your business page. This can be especially helpful for events, scheduled postings for holidays, and other time-sensitive posts.
Automating your social media posts will help you analyze your customers’ engagement time. Then, start posting more posts at that particular time to get more attention.
4. Be consistent with your posts
You may think that you can post whenever you want to, and it won’t matter, but that is not the case. If you’re going to be successful on social media, you need to be consistent. If you want to post every day, then post every day. If you’re going to post every Tuesday and Thursday, then post every Tuesday and Thursday. Many people may want to post a lot, but they don’t think they have enough time to do it. I completely understand because I was once in the same position. To them, I would say sit down and do it. At first, it’ll be not easy because you won’t know what to say. But it’ll get easier each day. I promise. The most important thing is to post regularly. We want readers to come back each day and see what you have for them.
5. Use a scheduling app
Tired of the constant back and forth with your customers? Do you feel like you’re constantly apologizing for how backed up you are? Do you feel like you’re constantly playing catch-up? The benefits of an appointment scheduling app are endless! Do you feel like you’re getting more and more calls that are picking up the phone or leaving you voicemails with concise notice? The current calendar apps on most devices are awful. While I don’t think that there is anything wrong with voice mails or email, the truth is that we live in the digital age, and we don’t want to have to use these antiquated technologies.
Luckily, appointment booking apps make it simple for small businesses to manage their time and staff schedules. Picktime is the best appointment scheduling app in the market. It helps small businesses manage their time by automating their appointment scheduling process and is powerful enough to support your staff in managing their appointments.
With Picktime, you can create a customized booking page for your business. Then, share your online booking page link across your social media platforms. This will allow your followers and customers to book your services 24/7 without talking with you over the phone.