Man is a creative animal and likes to have clear mental images of all that he perceives. While pictures and images do leave room for imagination, videos allow a more holistic picture. This, coupled with access to high-speed internet, has been one of the main factors in the widespread popularity of video as a medium.
Despite this, organizations are often skeptical about resorting to video marketing. Many see this as a huge commitment. The monetary and human resource needed for creating a video is much larger than other digital marketing efforts. Some organizations feel that the ROI on video marketing is difficult to track, and hence they do not want to go through the hassle.
As a brand, you need to realize that marketing is all about giving people what they want. A whopping 79% of consumers feel that at some point, they have purchased an item because of a video endorsing it. This trend is expected to continue in the coming years, and video content creators will bring in even better results. If you are still unsure of how to use video to foster better customer tenement and improve your sales figures, here are 5 powerful reasons for you to consider.
Social Media Supports Video Marketing
In today’s world, social media has become an excellent platform for connecting with their peers. Considering that people love watching the video, they are more likely to share such content with their friends on social media platforms. With the popularity of social media platforms like Facebook, Twitter, Instagram, and LinkedIn increasing every day, it does make it a perfect time for brands to jump into the video marketing revolution.
The best part about social media marketing is that it offers brands the option of refurbishing and cross-promoting the video content. For example, let us consider a situation wherein you have created a video and posted it on YouTube. The same video can then be shared across Facebook, LinkedIn, and other social media sites.
Moreover, social media platforms allow you to experiment with newer video forms (such as Live videos or Boomerangs). That way, there is ample room for experimentation, and you can come up with innovative ways of grabbing your target group’s attention.
Now you can easily download videos and images from Instagram, give them an attractive look, and just get started on other social media platforms.
Video Marketing is Mobile Friendly
Smartphones have become an indispensable part of all our lives. With most people browsing the internet on the phones multiple times in a day, brands with videos optimized for mobile viewing have the edge over the competition. For example, videos shot in portrait mode give a better viewing experience on mobile phones.
Also, there are certain portals, like the IGTV, that are exclusively dedicated to mobile views. Brands on Instagram and IGTV have many followers, and some of the said mobile videos have recorded an astonishing 1billion+ views.
In today’s world, any brand looking at video content marketing cannot ignore smartphones’ power. In fact, keeping in mind the ease and comfort of mobile viewing, a brand must restrict the length of its videos to a maximum of 5 minutes.
Video Commands Better Attention
Today’s average consumer is bombarded with a host of information, and there is intense competition for the consumer’s attention. Video is a perfect blend of aural and visual stimuli and is more likely to catch the public’s attention. If your brand uses video editing tools like InVideo to come up with poignant video content, you are more likely to catch the viewers’ attention.
Research on the consumer eye movement on a search page has revealed that powerful eyeballs are captured on video ads compared to static ones. This was true even in cases where the video was not the first result on the search screen. With people likely to spend 88% higher time on a website with a video, investing in video marketing is the best choice for any business.
Video Drives Organic Traffic
One of the biggest advantages of online video marketing is the fact that it drives organic traffic. Today, video constitutes a major fraction of internet traffic, and search engines have adapted to the change. For example, a website with a video will rank higher in Google search results than a page without the video.
Because most people are not likely to go past the first page of their search results, this significantly impacts your organic traffic. Moreover, with tools like Google Adwords and Google Trends, you can find keywords relevant to your video. By adding these words in the video title and description, you optimize the search engines’ video content.
You can also consider adding closed captioning to your video to increase its visibility and drive better traffic. With Google’s voice recognition tools being more powerful than ever before, it is much simpler for brands to use video on their websites to drive traffic.
Better Emotional Connection
For both product and service-based companies, emotional connection is an important tool to strike a chord with the audience. It is a general human tendency to make a purchase from someone one is emotionally attached to. The subject’s emotions can be effectively conveyed to the viewer with video, making them more likely to see eye-to-eye with you.
With video marketing, you can go beyond traditional marketing’s realms and give them something new every time. This makes the viewer turn to you for interesting content, thereby increasing your brand visibility. If your video effectively conveys the emotion and makes the viewer laugh or cry, they are highly likely to recall it even after months. Due to the high reach and recall value, preparing a marketing video is worth the effort involved.
Thus, you see that a video is an effective tool for expanding the reach of your brand. There is no excuse for you to keep away from the digital marketing bandwagon with such powerful reasons listed above.