No business can run in the modern age without a successful marketing department – which is why marketing is one of the most popular majors at business schools worldwide. Effective marketing can increase both a company’s reach and influence, as well as its profit margins. It is due to this that many marketing textbooks that are used during study are in high demand. Once you have used your textbook for your studies, many can be sold at a high cost – allowing you to clear some space on your shelf if you don’t need them anymore while making some money at the same time. But with so many marketing textbooks on the market, which ones are worth reselling? We’ve done the research for you – take a look at our list of five marketing textbooks worth reselling this year. Each of the marketing textbooks on our list is often noted on college and university reading lists, so they are in high demand.
5 Marketing Textbooks Worth Reselling In 2022
1. Marketing: Real People, Real Choices 10th Edition
This textbook is often seen as the first of its kind – it does not look at marketing through a theoretical or case study perspective but instead at real-life marketing decisions through the eyes of real people from some of the world’s leading companies. It accurately documents the decisions being made and the impact that these decisions have on the company. In addition, it discusses how to create their marketing plan using the concepts they are learning in an educational environment. Due to its unique perspective, the book is great to sell after using it. The book retails on Amazon online for $74.99, but this may change over time.
2. Integrated Advertising, Promotion, and Marketing Communications
This textbook helps students effectively communicate and market in the modern world. It covers several different marketing techniques, including social media, mobile messaging, blogs and promotions, and discusses how these effectively target consumers. Within each chapter of the book, there are tools that readers can implement to apply their learning to real-world experiences they will have in the marketing world. Currently, the book is in high demand, retailing on Amazon online for $84.99, but this may change over time.
3. Marketing Management 16th Edition
Students need a text that represents the latest marketing theory and practices to gain a competitive advantage in an industry that is always evolving. To set itself apart from all other marketing management textbooks, Marketing Management employs a managerial orientation, an analytical methodology, a multidisciplinary perspective, and balanced coverage. As a result, the 16th Edition’s breadth of information is unmatched, and it includes up-to-date examples that reflect the most recent changes in the market – preparing those for entering the marketing workforce. The book is popular for reselling and retails on Amazon online for $67.80, but this may change over time.
4. Global Marketing
This textbook is a wealth of knowledge for those looking to focus on global marketing. It goes over global marketing concepts, the global business environment, and strategic approaches to global business. It contains real-life examples of when these strategies have been put into practice, questions to be asked, and details of concerns and issues facing global marketing. This edition contains all the vital information of previous editions, with new case studies that reflect the changing geopolitical picture. The book can be used as a guide to marketing as it contains many conceptual and analytical tools that can be used in the real-life experiences of those looking to jump into a marketing career with a global company.
Due to the popularity of this textbook, it is a good option to resell. The book retails on Amazon online for $134.98, but this may change over time.
5. Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition
Technology is constantly improving and adapting, and in recent years we have seen some key changes in how we communicate in business. Due to this, this integrated marketing communications guide is vital for understanding the new changes in communications. The textbook discusses advertising and promotion through communications and embeds real-life examples to help the reader understand the content. On top of this, the textbook views the field of advertising and promotion from many different viewpoints – from an ethical perspective and a social media perspective. This textbook is great in helping marketing students understand the role that marketing plays in a business, so it is often searched for online. The book retails on Amazon online for $66.29, but this may change over time.
Where to Resell Textbooks
The most well-known platform for reselling textbooks is Amazon, where you can list your products for others to buy. To track your sales, the items you have in stock, and the fees you pay to Amazon, they also provide the Amazon Seller app, which can be downloaded from the app store. Amazon can handle tIn addition, the product’s shipment, refunds, and any customer support concerns.
While Amazon is a good place to start, there are other sites like eBay and Craigslist where you can also sell your textbooks. In addition, consider using websites like Paperbackswap, Abebooks, and Powell’s Books, as these only sell books meaning that all visitors to the site are looking for them. To sell your books for the most profit, you should always compare pricing.
Bookscouter is an excellent tool if you are not seeking to sell directly to buyers on Amazon and are instead considering selling to a third-party seller. It allows you to compare pricing from various other book buyback sites. The app will show you the best prices for the book when you scan its barcode. You may decide which seller you wish to sell to after you have this information. Selling a third-party seller this way is generally quicker and easier; however, you may not get the best price.
The Take-Away – 5 Marketing Textbooks Worth Reselling In 2022
Effective marketing is necessary for any business, and there are thousands of books out there looking to pass on advice. Therefore, reselling the books after you use them will allow you to gain back some of the money that you spent on them in the first place. In addition, many marketing books are so popular that they sell online for a high cost, allowing you to make a profit. We hope our five marketing textbooks worth reselling list will help you get started.