Every business can profit from the right marketing and sales plan. This is especially important for small business owners because they provide their cash flow. One of the most common things I hear is that “being my boss is the best thing ever, but I do not enjoy sitting and waiting for patients.” Of course, asking for help can be difficult, but here are some tips from HIP Agency you can take to start growing your business and generating more revenue.
5 Marketing & Sales Amplifiers that Increase Your ROI for Orthodontics
1. Build In a Referral Program
A referral program is a great way to increase sales and grow your business without spending more money on advertising. It’s also an easy way for customers to generate referrals for you.
The key is to make it easy for them! If you want people to refer their friends, family members, and co-workers, make it as simple as possible. You can do this by offering discounts or other incentives if they refer someone who buys treatment from you.
For example: If someone refers a friend or family member who purchases treatment from you, they get $500 off their next treatment!
Or: If someone refers someone who purchases treatment from you, then both parties receive a free consultation!
2. Optimize Your Website for Search Engines
One of the most important steps in your marketing and sales strategy is optimizing your website for search engines. As a dentist, you need to be found online to attract new patients to your practice.
Your website is the hub of all things related to your orthodontics practice. It’s the place where potential patients come to learn more about you and your services. It’s also where you can collect patient information and build relationships with them before they even step foot into your office.
Optimizing your website for search engines isn’t just about getting more views; it’s about getting more qualified leads that are likely to convert into paying patients.
To get started, there are two main components that you should focus on keyword research and on-page optimization.
3. Optimize Your Office
If you don’t have one, hire a professional to consult with you on how to best optimize your office. Your office must be comfortable, inviting, and well-lit. Patients will have better experiences when they feel at ease in their environment. In addition, they will be more likely to recommend you to friends and family – which leads me to my next point…
Include photos of happy patients on your website, Facebook page, or other social media platforms. If you don’t have any photos of happy patients, take some! This will help build trust with potential patients and give them a glimpse into what treatment is like at your practice.
4. Invest in PPC Ads
Search engine marketing, or PPC advertising, is one of the most effective ways to reach your target audience online. With PPC ads, you can put your ad in front of people actively searching for a solution to their problems with orthodontics.
PPC ads are an investment that can pay off big time. In addition to boosting your visibility, they’re more cost-effective than other forms of digital marketing.
The key to success with PPC ads is targeting the right keywords. So before you set up your first campaign, take some time to research the keywords that are relevant to your business and industry.
5. Outsource Your Marketing Management
Marketing is like a marathon, not a 100-yard dash. You need to think long-term, not just about today’s objectives. If you’re spending all your time trying to hit goals for each month, quarter or year, it will take away from your ability to build a solid foundation for future growth.
If you don’t have the capacity or budget for an in-house marketing manager, consider outsourcing this area of your practice management to a third party who can help you strategize and execute high-impact campaigns over an extended period.
Each tip outlined in this article serves as self-contained marketing or sales amplifier, bringing in more money for your orthodontic practice. While it might seem like a lot of work to implement all five tips, think about how much more rewarding your career would be if you were able to increase your bottom line by $100-500k. The answer is clear: It pays to amplify your efforts.