5 Lessons Law Firms Can Learn from eCommerce

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5 Lessons Law Firms Can Learn from eCommerce

It depends on the type of law you practice, but you’re sometimes disadvantaged when it comes to your existing client base.

Once the case is over, so does the client. That’s why every law firm should at least have a strategy for attracting new people to fill their current roster of clients.

As you are as thorough with your cases, you should adopt the same approach with your marketing campaigns. Whether attracting prospects, building your firm’s reputation, or growing your business.

5 Lessons Law Firms Can Learn from eCommerce

In this post, we’ll talk about the five lessons law firms can learn from e-commerce.

Your Website Serves as Your Storefront

Your Website Serves as Your Storefront -5 Lessons Law Firms can Learn From Ecommerce
Your Website Serves as Your Storefront

For some businesses, giving the same level of investment as they would with their physical stores is challenging.

But what these local businesses should come to realize is that they will receive more visits to their website than their actual store.

According to a 2016 survey, 58 % of consumers have visited a company’s website or app before ultimately purchasing. Moreover, another survey by Vistaprint shows that users are unlikely to purchase from a business if they have a poorly designed site.

It can be anything from a poor mobile experience and difficult navigation to broken links. Thirty-four percent are unlikely to buy from a business if they don’t have a website.

So how can you apply these on your law firm website? Well, treat your site as an extension of who you are. Then, focus on giving your clients a fantastic online experience.

Here are some law firm website tips:

  • Never underestimate the power of visuals. Users perceive visual content faster. So use infographics, videos, and images to make it compelling and user-friendly.
  • Research is crucial. Find out what people want from your site, then tailor your content to suit those needs.
  • Feature leadership and accolades to establish credibility.
  • Make sure that your Contact Page is easy to navigate and clear.
  • Ensure that your site is mobile-optimized. Ideally, it should load within the first three seconds. Otherwise, you’ll be losing clients.

Clients Want Social Proof

What makes you different from the rest of your competitors? Then, be ready to list benefits, run paid ads, and feature them from different angles.

But turning users into clients isn’t enough.

You must also note that people read customer experiences such as testimonials and reviews. Note that 97% say that reviews influence their decisions, and 82% regard user-generated content as valuable.

Happy clients mean more prospects in the future. That’s precisely why you should integrate social proof into your marketing efforts.

You Need to Earn Your Client’s Trust

You Need to Earn Your Client’s Trust
You Need to Earn Your Client’s Trust

The notion that “clients are loyal by nature” is a fallacy. But over time, they can become so.

People tend to look at the best option (your services, for example) when they need it most. Therefore, your job is to earn their trust and stay on top of their minds.

But how? By constantly reminding them of your existence.

Also, offer them solutions. Help them out with their problems. DveloFor example, comes to a podcast, starting a webinar, or writing a blog. You can even start with something straightforward, like replying to their comments on social media.

Gradually, people will see you as an authoritative figure in your niche.

Utilize Contact Forms, Offers, and CTAs to Generate Contact

Utilize Contact Forms, Offers, and CTAs to Generate Contact
Utilize Contact Forms, Offers, and CTAs to Generate Contact

Utilizing these elements is vital. It shouldn’t be overlooked. You should have a deliberate combination of offers, incentives, CTAs, and contact forms.

That way, you’re creating a contact.

A CTA that encourages users to have a sense of urgency rather than letting them wander on your site generates more conversions. For instance, a CTA and contact form with “get in touch” won’t be as effective. Instead, a CTA like “Get your free consultation now” creates more impact.

It’s a straightforward formula that you can follow. If your current website isn’t structured this way, it only takes a few minutes to update.

Put effort into SEO

Another thing that you should keep in mind is that you need to optimize your website for SEO.

Many users looking for the services they need are going online and typing on Google. So for your law firm to be found, you should rank at the top of the search results.

Search engine optimization ensures that your web pages appear for the keywords your clients are looking for.

Also, here are the best SEO practices:

  • The keywords you’re targeting should appear in heading tags, titles, and meta descriptions.
  • Descriptions, including relevant keywords, should optimize visuals.
  • Optimize your site based on the location of your business. For example, many clients type the city they live in or use the “near me” option on Google.

Final Thoughts

You must stay with these up-to-date trends in e-commerce and apply them to your law firm’s website. There are also a lot of reputable Facebook advertising agencies that can help you market your law firm on the largest social media network. That way, you can reach prospects and clients effectively in today’s highly digital world.

Bryan Mixon
Bryan Mixon

Bryan Mixon owns AmazeLaw.com, the website building for solo and small firm attorneys. Bryan has been building websites since 1999 and has spent his last four years helping companies like HubSpot, Mill33, and LivingSocial. Bryan knows firsthand how difficult it can be for small business owners to get their digital marketing off the ground, so he built AmazeLaw as a super-simple place for solo attorneys to build their sites, collect leads and get on with their days of doing lawyerly things.

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