Black Friday is the busiest time of the year when it comes to online and retail shopping. With many countries still in restricted lockdowns due to Coronavirus, we’re likely going to see a large influx of shoppers going online for their goods, so it’s never been more important to ensure your marketing strategies are up to scratch for your e-commerce business.
If you need some tips before dropping those prices and preparing your stockroom for sales, here are some useful Black Friday marketing ideas to boost your sales.
1. Create a gift collection
Black Friday is one of those rare occasions where a shopper will be looking for more than they originally bargained for. With so many deals out there, they’ll try their best to get their hands on anything. This is why you should consider adding a gift collection feature on your website.
Tagging relevant products to be viewed as recommendations suitable for the user’s product choice will have them question whether they should purchase the icing on the cake product. You can also promote this through blogs that feature a list of suitable products for a gift collection.
2. Create discount codes to promote online
Creating a discount code for your users is a convenient way for them to do the shopping they need to process their deal at the checkout. All you need to do is make sure that the code functions correctly, and then you can do the rest.
Codes are easy to create through e-commerce websites, so be sure to take advantage of them when you get the chance and market the codes to your customers, so they know what to do!
3. Utilise email-marketing
Although some businesses may differ from the point of view, you should definitely remember that email marketing is still one of the most effective marketing forms for businesses. It targets customers that are already interested in your products, and it lands directly into their inbox. To ensure they’re more effective, you should consider the following:
- Categorize your audience through segments such as demographic, location, interest, etc.
- Be personal with your emails and address your audience directly.
- Use a call to action in your emails so audiences can be directed to the relevant part of your website.
– Create an engaging tag line that’s likely to encourage customers to open your email
4. Share your deals across social media platforms
Practically everyone is on social media, so people are very likely to see it if you make a post. This is why you should promote your posts through social media to get the awareness that your Black Friday campaign requires. Ensure each of your posts uses social media hashtags to get the exposure that it needs. So, if you have discounts on men’s full tracksuit, for example, hashtags such as #mensfulltracksuit #menstracksuit, etc., can be useful to tag your posts with.
5. Organise a flash sale for your Black Friday Promotion
To get your customers into the Black Friday spirit, it’s normal for businesses to provide a flash sale leading up to the actual Black Friday event. As the name suggests, this will only be a short sale with high discounts. When you’re promoting this, this is what you should keep in mind:
- Apply the discounts to only limited products on your website
- Ensure you’re well stocked up with the selected products
- Have a stable server so your website can withstand the traffic that’s due to flooding in
- Define your target marketing
Although not an extensive list, hopefully, these Black Friday marketing ideas will give you a brief idea of what you need to consider before your launch. This will increase the awareness of your brand and encourage more users to come to your website.
At the end of it, you’ll hopefully see a flood of customers purchasing your products, and you can look forward to long-term success in the future.