Mobile has always been used due to some of its common features, making life easy for people. However, its usage has seen its peak since e-commerce websites emerged. Now, who doesn’t want to haul, and shop to get all the items delivered, sitting in the comfort of their home? This is why e-commerce platforms are in the market right now.
Another reason which helps in the growth of the e-commerce business is easy operation, accessibility, and navigation through smart apps. For example, if you want to buy dresses, you can download a fashion e-commerce website and choose from thousands of collections. As a result, according to the authentic survey retail e-commerce sales ratio, e-commerce websites will have a hike of about 200% from 2014 to 2020.
Apps are much easier to handle the cause. They are portable; they are easy to shop at any time and anywhere. Therefore it is not important for every e-commerce site owner to know certain tricks that will help them grow their business online but also help them build an e-commerce platform that is much more friendly and transparent.
5 Keys to Optimize eCommerce Website
Usage of Real-Time Devices
Our world is changing faster than ever with all these technological advancements. Therefore, keeping ourselves updated with the latest technologies rapidly gaining prominence in the digital market has become much important. One such technology used more in digital marketing is real-time technology.
With the help of real-time technology, you can easily track consumer behavior and sketch out their preferences. Later, this helps you make important decisions when you plan to launch a campaign for your new collection—With real-time technology, customer engagement, lead generation, and making profits easier.
Subscription-Based Selling Process
The subscription-based selling process increases the prospects’ interest in e-stories as it has a greater hold on customer engagement. Moreover, this proves even more profitable for customers because they always search for discounts and offers.
E-commerce stories are an effective medium to sell anything they currently use or need. Plus, subscription always makes customers return to your online store because of the shopping experience that they have from your online store.
Posting Shopping Videos
Some users love watching shopping videos. While this trick can be surely counted as one of the main user engagement factors when it comes to getting organic traffics and lead generation.
If you want to optimize an e-commerce platform, video shopping is one of the unique methods you should try. Posting shopping videos give a clear picture of the product they will buy. It provides them with enough insight to make the purchase decision.
It also proves the company’s authenticity and builds trust in your product in people’s minds.
Shopping with Virtual Reality
Have you ever considered giving your product a virtual tour on your eCommerce website? Of course, it is new and sometimes can seem overrated, but it gives a new edge in building an e-commerce platform.
Virtual reality builds a 3D environment around the product, giving a better view. It also increases your credibility as an online seller, thus helping your products sell faster online.
Statistics say about 70% of the world’s population first research the internet before buying something. Say suppose you want to buy a 3BHK flat in another city. If an e-commerce website with a virtual reality feature gives you the entire property tour online, will it not become easy for you to go ahead?
Mobile-first Shopping Experience
I wonder why it came as the last point; nonetheless, it holds much more importance in building an e-commerce platform than any other factor. First, optimize e-commerce websites for the mobile-first experience because it is evident that most people buy products from their cell phones.
With mobile devices, you will get sales because of the flexibility of mobile phones, which makes the buying process much easier. Furthermore, with the invention and integration of mobile wallets, payment options are also becoming abundant, giving rise to mobile shopping.
These factors may sound bizarre now, but those days are not far away when these trends will matter most in e-commerce shopping. So it is important to start working on it now and stand out in the digital crowd of e-commerce sites.