If you are new to blogging, then it must be challenging for you to stay ahead of the competition. Although there’s a wide range of niches to target, it is never easy to rank higher on search engines. Therefore, you must be strategic to optimize and rank your blog.
Many other bloggers like you are trying to grow their sites across the web. So, it would be best if you made sure that the content you publish on your blog is valuable, unique, and engaging. If your blog features what the target audience requires, nothing can stop it from outranking.
If you are still confused about how to grow your blogging website, then keep reading to gain insights into five essential tips you can follow to rank higher in a shorter period.
5 Essential Tips to Grow Your Blogging Website
Target high-volume keywords with low difficulty
Keywords should be the center of attention for beginner bloggers. They must know how to find the right and relevant keywords for their blog because the search engine is more likely to rank the content that is highly relevant to user queries.
It is not wise to include any random keyword in your content. Instead, you have to be strategic about which keywords to target, when, and how. Most importantly, it would be best to be cautious about keyword metrics, including search intent, volume, and difficulty.
The majority of the SEO experts believe that it is better to target high-volume keywords with low difficulty. Therefore, you should try to find the keywords that are searched on a larger scale, but only a few bloggers have worked on them. You can easily track potential keywords with an effective keyword research tool.
This can be tricky for a while, but once you master it, nothing will be able to stop your blog from growing across the web. Try using Google keyword planner to find ideal keywords for free of cost.
Write about trending topics.
Writing about trending topics is the best way to improve ranking and increase blog traffic.
Every other day we come across a new trend on the internet. It can be a viral meme, incident, invention, or breaking news that has caught the audience’s attention. You need to leverage the trending topics to create content your users will read. Everything that users want is more likely to rank higher on search engines.
You need to quickly search to find the trending topics in your target niche. Once you know the popular search queries of your users, you can easily create content about them. For instance, if your target niche is “entertainment,” you can write about the latest celebrity news to stay in the loop.
Keep in mind that you should do this regularly. There shouldn’t be any gap. This means that you need to keep a check on every trending keyword and target it in your blog content right away.
Be on the lookout for every trending topic, so you don’t miss any opportunity to rank higher on search engine result pages.
Create unique and engaging content
The search engine ranks a blog only if it adds value to the users. Therefore, the content you publish on your blog website must be unique, engaging, and well-structured.
You must ensure that the content you create covers all the information about your target keyword in a clearer way. Moreover, it must be free from plagiarism. Finally, remember that not only the choice of words and sentence structure but the organization of your content should also be unique.
Never forget to check your content for plagiarism before publishing, as even minor traces of duplicity can stop it from ranking. If you find plagiarism in your content, you should use an effective rephrase tool to make it all unique. Online rephrasing can help you escape plagiarism, attain clarity, and improve content quality.
Every time you create content for your blog, try to bring something out of the box. Focus on captivating your users; you will only rank higher on search engines.
Social signals serve the best to gain ranking power and drive more traffic. Therefore, whenever you publish a new post on your blog, share it on social media.
Remember that simply sharing your blog links on social media will not be enough. You must add intriguing captions to catch the audience’s attention. Make sure to write catchy lines to highlight the intent of your content and persuade the social media users to click through your links.
It would be best to design a custom image for each blog post to display on social media. Moreover, it would be best if you used open graph tags to enhance how your blog links appear on social media platforms.
The more your blog links are liked and shared across social media; the more search engines are likely to rank them.
Your blog must have a number of do-follow backlinks from high authority sites to gain ranking power and credibility. The more quality backlinks your site gets, the more the search engine will trust and rank your site.
It would be best if you made sure that the sites which give you backlinks are relevant to your niche, or else, nothing will pay off.
You should focus on comment backlink building if you find it difficult to get quality backlinks from high DA sites. This is the easiest way to build backlinks. All you need to do is find relevant blog posts and then leave your blog’s link in the comment section. It would be better to build comment backlinks for each blog post separately.
There are many other ways to get backlinks, such as guest posting, email outreach, and profile link building. You should try all these ways to build your domain authority and increase your chances of ranking.