There’s nothing more important for a website than the design of its email marketing system. It can be the difference between a good and bad experience for visitors to your site. But, on the other hand, it can go distant in getting potential customers to take action on your offers or sign up for your newsletter.
The topic of email design is vast, so this article will cover just a few tips to keep in mind when designing emails that are deemed successful by those who received them. The five tips outlined below will help make sure that your emails are well designed and have a reasonable chance of grabbing the attention of allured web visitors or followers.
Here Are The 5 Essential Email Design Tips For Your Website
1. Write A Solid Subject Line
A great deal of consideration is granted to the content of an email when it comes to writing a solid email. Still, the subject line has just as incredible an amount of importance. It sets the shade for your entire email, and for some types of sales emails, it can be the variance between someone opening or not.
The subject line should immediately draw attention to what you’re trying to sell or get subscribers interested in. For example, if you have a hot product that you have heavily discounted, a good subject line may be “Just in time for Christmas! Save up to 50% on this hot new product!” It gives users a sense of urgency and entices them with a savings rate they can’t pass up.
2. Write Dynamic Content
If you receive an email that looks the same as the previous one, you will delete it without reading it. Therefore, an email should constantly be improved or upgraded with new content to keep allured readers interested.
An excellent way to write dynamic content is to quickly summarize what is in the original message in a few words, then transition into a section that goes deeper into your offer.
With a dynamic content approach, you give the user a reason to read your emails for more than a few words.
3. Integrate Unique Visual Content
Your email marketing system is like a good movie trailer. It needs to be excellent, original, and eye-catching to grab your potential customer’s attention.
This is where unique images can help you out. For example, imagine if all of your emails had the same dull image of a building or landscape – it would be boring and not nearly as interesting as something that can catch your visitor’s attention – such as a picture of a product for sale or an illustration of it. Your emails are like the trailer for your website, so make sure they are fantastic.
4. Optimize Your Email For Mobile Users
Mobile email usage has been rising in recent years, so it’s vital to make sure your emails don’t look like a distorted mess when opened on a mobile device. Mobile users tend to be more active than their desktop counterparts, so it’s essential to optimize your emails for them.
The primary thing that you can do is use a responsive email design. This ensures that your emails will be optimized for all devices and browsers and look good across all screen sizes.
5. Include CTA To Drive Results
The final tip is to include a call to action in your emails. The call to action can encourage people to take action and make contact with your business.
A good way of using a call to action is by using links in your email’s text. CTA links effectively get people interested, so you always want to make sure that you include them in at least several spots throughout the entire email message.
Many of your emails can be turned into something much more compelling and engaging with extra effort. It doesn’t take much to differentiate between a good and bad email marketing system. Still, it’s always essential to keep your audience interested.
Just remember that you should constantly be improving your emails in the future, both content and presentation. A successful email marketing system can be read repeatedly – all you have to do is put more thought into it.
Andrea Gibbs is a Content Manager at SpringHive Web Agency, where she helps create content for their clients’ blogs and websites. She is currently a blog contributor at Brand With Care, where she writes about design, marketing, branding, and social media.