5 Engagement Tactics to Use When Holding a Webinar
- Digital Marketing

5 Engagement Tactics to Use When Holding a Webinar

Technology has opened many doors for people who host seminars. Today, you don’t have to travel to attend them. Webinars let people join, regardless of their location. Learning how to use a webinar effectively can help expand your reach. If you thought about hosting a webinar, the following tips ought to help make it engaging.

Don’t Neglect Visual Media.

For the most part, people tend to be visually oriented. Without something to look at, it’s easy for them to get distracted. As such, you should use visual media throughout your presentation. Giving your audience something to look at can help clarify potential questions. Plus, it’ll help them follow along with your topic. Don’t just use anything, though. If it isn’t relevant to the discussion, your presentation would be better without it. Also, don’t simply read off your slides. That’s an easy way to lose people. Instead, anything shown to your audience should add to what’s been discussed. Otherwise, you’re repeating yourself.

Ask Your Audience Questions and Let Them Respond

Something many presenters struggle with is audience participation. Standing in front of a camera doesn’t make it any easier. Still, getting your audience to talk about things is vital. Most of the time, people can only sit still and listen for a little while. Once they’ve run out of their attention span, focusing gets a lot tougher.

Remember, asking your audience questions might seem daunting. However, by giving them a chance to participate, they’ll be much more invested in the material. Anyone who has sat through a college lecture will understand that. Plus, by getting them to speak, you can figure out if they’ve understood everything. When people sound unfamiliar with the topic, they might not have grasped everything. Then, you can answer questions, clearing up any confusion.

Team Building Exercises Can Hold People’s Attention

How often does your audience interact with each other? You’d be surprised by how many presenters forget about this. Typically, audiences enjoy working with one another. Consider setting up a virtual workshop. It could be during the main event, or you could schedule it for a later date. Either way, when people work together, they all help each other learn. Not only does this engage your audience, but it’ll also increase their comprehension. Creating a team exercise doesn’t need to be complicated. Even something simple can make a huge difference. As long as it gets them to communicate, it’ll make an impact.

Marketing Is More Important Than You Think

Audience engagement can also be a measure of your outreach. If you haven’t engaged a large enough audience, maybe you aren’t reaching enough people. Learning how to market your webinars is just as important as creating them. Otherwise, nobody would know when to attend. Who is your target audience? Once you figure that out, you can research where to find them. Then, market your webinar to that demographic extensively. Simply getting more people to sign on could change the impact of your webinar. The more people who attend, the more people will pay attention.

Give Your Audience an Overview of the Material

Have you sent anything to your audience that they can look at while listening? With something in their hand, an audience member feels more engaged with the topic. If they are sitting there, it can be challenging to feel like a part of things. We’d recommend creating an overview of the topic, at least. That way, you don’t have to make additional material. Plus, if someone loses track, it’ll help them catch up to speed. Sometimes, people give up just because they forget where they are. Giving them an easy way to find out could reel them back in.

How to Host an Engaging Webinar

Most presenters have begun to use webinars to expand their influence. Unfortunately, not all of them understand how to create engaging material. Figuring that out will help you stand out from the crowd. Thus, further enhancing the impact of your webinar. Try using some of the tips above. Usually, using a few of them will keep your audience engaged. Plus, you’ll gain experience too. The more experienced you become, the better your webinars will be.

5 Engagement Tactics to Use When Holding a Webinar

close
Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.

About Elizabeth Howard

Read All Posts By Elizabeth Howard