Over the past decade, the eCommerce field has proven to be one of the most challenging and competitive business areas. However, digital marketing remains to be the strongest contributor to high sales for most businesses. Unfortunately, as competition increases, it’s only getting harder for eCommerce businesses that are yet to jump on the digital marketing bandwagon. This article will guide you through some of the most important digital marketing levers to pull to get the most out of eCommerce.
Below are five simple yet effective tips you could use to boost your eCommerce business’ sales:
1. Embrace Digital Signage
LED and LCD screens are everywhere, displaying content in all forms. The amount of attention that digital signage attracts is immense and often underrated. Studies show that digital displays capture four times more attention than traditional signs like banners and posters. This mode of digital marketing has numerous benefits and could give eCommerce businesses a competitive edge. For this marketing tool to work efficiently, ensure the digital signage is in a suitable place, like a busy road, escalators, or areas where people are likely to linger.
2. Google Ads
For any eCommerce company, Google ads are a no-brainer. Google ads allow you to market your products and services at the top of the search results whenever a client looks for something relevant. Using Google ads as a digital marketing tool could drive a lot of traffic to your website, and eventually, these website visits will transform into sales!
It’s impossible to emphasize enough the importance of reviews. If you have shopped online before, then you know how critical product reviews are before any purchase. Most people trust reviews as they represent another buyer’s experience on the product and the process of purchasing it. A buyer’s decision is mainly affected by the customers’ reviews or feedback on the products. Reviews will allow the potential buyer to know how trustworthy the seller is when delivering what they have promised.
4. Social Media
The benefit of marketing on social media in today’s world goes without saying. Facebook and Instagram are top in the social media list as they are very visual. Just like LED and LCD screens, these social media platforms emphasize images and videos. Social media users can engage brands quickly and directly. You can customize ads to reach your target market based on qualities like location, age, and interests.
Influencers have taken over the digital marketing field with their immense following and power to influence buying. The trick here is to find the popular influencers amongst your target audience. Micro-influencers usually have a more honest and up-close relationship with their followers. They, therefore, tend to give better results compared to big celebrities.
To see actual results in your eCommerce business, always ensure consistency when using the different digital marketing strategies. In addition, companies must ensure that they choose a thoughtful and tactical digital marketing tool at every marketing funnel stage.
Author Bio: Mia Clarke is part of the content and community team at Userful.com, experts in all things video walls and display solutions. When Mia is not spreading the word about video walls, she often discovers the great outdoors, walking, or cycling.