Right now, there are billions of websites operating worldwide, and with time the number is expanding. Having billions of websites means you can easily find a list of competitors, and being a website owner, your priority should be to remain one step ahead of them.
When it comes to design issues, your user instantly catches it as it is something that can’t be hidden. Let’s take a website as an art, it is fun to design it, but one issue can lead to significant errors. The factor involves in bad design can undoubtedly be improved by thorough analysis.
I once had to go through designing issues; instead of panic, I instantly found the solution. Hence, today I thought, why not share it with the world? That will help those facing the same issues, but there is no one to guide them. Creating a design is a challenging task as you have to take care of many factors, from setting the color scheme to arranging the perfect fonts.
Below are a few deadly mistakes you are making right now but should be avoided for a better design.
1- Your Website isn’t Mobile-Friendly
Is your website mobile-friendly? If it is not, or you even don’t know, it is the biggest mistake you are making right now. We all know that maximum people visit the site from mobiles. If they find the content hard to read and understand, they will better switch to another site because thousands of other sites deliver the same content.
So, what to do?
It is better to do experiments. Ensure that the content you have published is accurate on every mobile screen and free from errors. Remember that every person uses different mobile screens, so make sure it is appropriate on every screen. Once you are satisfied, please keep the same font size or otherwise maximize it. It is a major mistake I have often seen made by the people who are running a website.
2- Use of Bad Typography
Typography plays an essential role in the success of a website. If you keep special consideration of Typography, it can solve many designing issues and lead to success. As a graphic designer, you should be aware of every Typography rules.
A poor selection of fonts can make the reader frustrated, and they better leave your site. Imagine reading content hard to read or look messy; what would you do? 2 major font categories, i.e., Serif and Sans-Serif, are mainly used by professional designers. You can pick any font relevant to the niche on which you are working.
For example, if you want to give an aesthetic and modern look, get your hands on Avenir’s next font, the extended version of Avenir. It is a Sans-Serif font designed in 1987, and since then, it is being acknowledged by professional designers. Furthermore, if you have used 3 fonts, then make sure they look unique from each other. Don’t create a mess, and be professional when you design a website.
3- Poor Loading Speed
Today people don’t have time for anything, then how would they wait for your site that takes 10 seconds to load? It is said that the site takes more than 3 seconds to load needs to be checked asap. A user indeed gets frustrated and leave your site without waiting for it to be load.
Similarly, if your site is facing the same issue, ask your designer to find out the clause and recover it because it will have a destructive impact on the visitor, and you might lose half of the traffic. Furthermore, it will be an opportunity for your competitors to compete with you. You can use different tools to examine your site’s speed and, later, contact professionals for instant solutions.
4- Hidden Contact Information
Not placing the contact information or social media links in the right place is a form of poor design. For instance, you have put them on the footer, but what if your user is too lazy to scroll down? Or if they don’t bother to scroll and switch to another site?
If you go through big websites, you might have noticed that they have clearly mentioned the contact information and social media links at the top so that no one has to find it. When you place social media links on the top, it means you are asking visitors to navigate away from your page. These are the little details that make a big difference.
5- Unproductive Call to Action Icon
A call to action is a button that people insert in the website and landing pages to demonstrate their goal. It is a part of your landing page that users click and make an action for which you have inserted it. Now here the question emerges, either your call to action button is in the appropriate place, or is it clearly visible to the visitors or not?
This button expresses what the client has to offer, so if they cannot find that button, there is no use for it. Make sure the call to action button you have added should be placed in the right place to make it bright. Furthermore, the button should complement the theme of your website so that it doesn’t look odd. Make it unique and different from other buttons so that it looks distinctive.
I am sure that now you are familiar with those mistakes that you were making. A good website design has an impactful collision on the visitors, and you can have better leads than your competitors. Furthermore, it brings a great user experience, and as a result, the user visits your website again and again.
Whenever you think of creating a website, please don’t leave it to newbies, as handling an entire website is easy. It takes years of experience to bring it to the top level. I hope this guide will help you in the future and you will avoid making previous mistakes.