In order to make a business flourish and stand out from its competitors, it is important to remain updated with the cutting-edge technologies and trends. One of the year-ending rituals for the business leaders is to evaluate and consider the business trends of the coming year.
Let’s have a look at the five technology trends that will help the business dominate in 2017:
The Live streaming video feature can be experienced by the people on Facebook Live, Twitter (via periscope), Instagram and YouTube. It is also known as interactive broadcasting. It will continue to loom in 2017. The live videos appear to be extempore and therefore, they are able to engage and captivate the audience. These videos are popular for it’s in moment content. Moreover, businesses can utilize it to conduct Q/A sessions or broadcast the event of the brand launch. It can be used to attract and educate the targeted audience about the product.
Internet of Things (IoT):
IoT has been long prevailing since years but, it is predicted that IoT trend will gain popularity in 2017. But, this time IoT comes with a unique twist. In a competitive environment of the business, it is imperative to provide a satisfying experience to the customers. Therefore, IoT will be applied to the customer service in 2017. Moreover, the IoT communication with the similar devices permits the businesses to collect the important and specific data about the business process such as tracking the use of products by the customers. Furthermore, IoT opens a bag full of possibilities for the remote works. Remote workers become more effective and happier due to the IoT. Internet of Things allows multiple devices to get wired into the same network. This process helps the business owner keep the remote workers more connected as compared to the previous times. The communication tools such as Google Hangouts and Skype have made it easy to conduct meetings with the employees who aren’t physically present.
Each and every business strives to satisfy their customers through a variety of means. The personalized products are one of the ways of attracting the customers. Companies tend to deliver such a product to the consumer which is tailored exactly to their needs and requirements. Consumers are attracted more towards those companies which respect their individuality and produce customized products. For instance, Levi’s hosted such workshops where the people buy a simple jeans or pair of shoes and get them embellished in their own style.
The Rise in Artificial Intelligence (AI):
Artificial Intelligence makes use of the machines that can carry out the tasks of human intelligence such as self-driving tasks. Many of the people have already witnessed these problem-solving machines but, they’ve more to watch out in 2017. There will be a rise in the machines that carry out the tasks which require Human Intelligence. AI approaches can easily replace some of the job sectors.
An Increase in the platforms:
In 2017, an increase is witnessed in the platforms that help the business stand out from its competitors. These platforms allow the businesses to create their own personal brand. The Personal brand is used to market the business to the targeted audience. There’s a sea of audience available on the social media platforms such as YouTube, Facebook, Twitter, Instagram, and Snapchat. The audience utilizes these platforms to keep them connected with their favorite brand. Therefore, the businesses can use these platforms to collect relevant data, grab the audience’s attention, engage them and forge strong communities in order to monetize the products.
Whether it’s a small business or a well-established business, it is imperative for both of them to keep them updated with the technology trends of the year. A business can remain updated with the trends through social media, internet, exhibitions, blogs, magazines and different courses.
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