SEO is one of the most crucial marketing tools for any business that wants to increase its rankings on SERPS. To enhance your visibility on the internet, it is important to look into critical elements such as keywords, Meta descriptions, and contact details on your website. The usual nitty-gritty of SEO marketing.
However, When we talk about real estate local SEO, this also includes local search listings. Below, we have mentioned a few tips that can help you strengthen your local SEO for your real estate business.
1. Create a Google My Business page
This is an essential step, and probably something you should be doing first! Start by creating a My Business page on Google. Fill in all the relevant information, including your business name and contact information. Next, register your real estate business under the Google 3-Pack.
The Google 3-Pack is by far the simplest way to increase your website’s ranking on search engines. It involves snippets from the top three websites of local search results. These usually cover half the screen and are virtually impossible for users to ignore. Google 3-Pack also works by ranking your business after tracking the physical location of your IP address. This means your business will show up in the top three positions only if your location is nearby the users. Most users are likely to stick to the first SERP, and you definitely don’t want to miss out!
2. Use Local Keywords
User intent defines your keywords, and keywords eventually enhance your business’s visibility on different search engines. Real estate marketers often don’t pay too much attention to improving keyword research for the business and using generic ones.
Thorough keyword research can lead to a greater targeted audience for your business than any other marketing strategy. This way, only the precisely interested customers will land on your real estate business pages and not the ones who are going to waste your time.
Head (or shorter) keywords like ‘real estate’ or ‘property’ can be helpful, but only if you have a well-established and reputed brand in the real estate industry. And if you have high online authority. If you are a small scale, new business, then long-tail keywords are your best alternative. As the name suggests, these include more words (a longer sentence) like ‘4-bedroom house near Beverly Hills.’ These long-tail keywords are also likely to be more effective since they increase visibility in local search listings. Users looking for a property to rent or buy will almost always add a location in their search and use long-tail keywords. On the other hand, head keywords are likely to be used by people who are not necessarily looking to invest.
3. Work On Localized Content
Real estate businesses are often always behind their game when it comes to producing interesting, eye-catching content. This is a huge disappointment considering the diversity of the service.
Creating quality content is very important for any online asset of your business. It is arguably the most significant factor which drives the customer’s attention towards your website. Therefore, coming up with creative, informative, and educational content is critical, especially with real estate SEO.
Google’s policies on ranking local content have made it so much easier to attract local traffic. This location-based content doesn’t necessarily have to be specifically about a house or an apartment. It just has to be related to the real estate niche in some way or the other. You see, real estate isn’t just about buying, selling, and renting properties. Interior décor and landscaping are a crucial part of the business as well! Think about it!
4. Use Interesting Headlines
Creating content in the form of blog posts is essential for any SEO strategy, including local SEO. Even if you develop some exciting content after hours of sweat and blood, it can all go down the drain by merely using a boring headline! Always try to create compelling and catchy headlines – they can make or break your website traffic goals.
5. Use Video Content
Videos are a great way of attracting potential customers. In this digital day and age, we have so many platforms to produce video content through. Facebook live-stream, YouTube channels, Snapchat! Social media is a great way to increase your visibility online. However, backlinks earned via social media do not directly increase your rankings on SERPs. The key lies in sharing quality videos on your social media profiles and in local communities and groups to increase positive word-of-mouth for your real estate business. It is essential to build a relationship of trustworthiness and authenticity with people across the social network. You’ll see results in no time!
Real estate SEO can be tricky, but if you have managed to figure your way around it, your business can benefit from it immensely. Invest your resources in creating exciting and engaging content for your real estate business, and never overlook keyword research to optimize local listings.