Have you been wondering why you have the best product in the market, yet customers cannot flock to your online store?
An excellent product does not mean you will have the most leads for your business. To generate leads for your business, you should reach out to most customers at their point of comfort and ask them to buy.
According to a recent survey, a third of businesses fail within the first two years, and the one reason this happens is a lack of customers. However, you can adapt the best lead-generating strategy to grow your leads, convert them to customers, and increase your sales.
Stay put into learning some proven tips and strategies you can adopt to generate the most leads for your startup.
5 Best Lead Generation Strategies For eCommerce Startups
1 – Add Live Chat on Your Website
When people visit your website for the first time, they should have someone to welcome them and guide them through your online store.
You can make this possible by integrating live chat software into your website. With live chat on your website, you can engage with your customers and give real-time feedback.
Live chat helps you understand what customers want when visiting your online store. Furthermore, you can ask the customer to take action, like buying your best-selling product.
2 – Use LinkedIn to Generate Leads
LinkedIn is among the most popular social media platforms, with over 800 million users. This makes it one place to interact with people, market your brand, and drive leads to your online store. In addition, you can use top LinkedIn lead generation software to generate leads for your business.
A lead generation tool will help you to build a relationship with prospects on LinkedIn, allowing you to drive more visitors and sales to your business.
You can enjoy repeat business if you have a LinkedIn lead generation strategy. The tip is to have your business registered on LinkedIn, set a profile, grow your network, and target your ideal customers.
Most people using LinkedIn are professional business owners. Therefore, using the right tools can generate more B2B leads on the platform.
3 – Ask for Referrals From Existing Customers
The simplest way to generate leads for your business without spending a lot is to ask your existing customers to refer you to their friends. Customers who recommend and refer your business to their close friends are most likely to do it for free. In addition, most customers will likely trust word-of-mouth referrals from friends and family when shopping online.
If you offer quality products and services, your customers will refer to your business without expecting anything in return. You can also have a referral program to compensate customers for their efforts.
Customer referral is one effective way to generate leads because it is profitable, and your existing customers are doing the work for you.
4 – Start a Blog on Your Website
If you have a website for your business, create a blog section and start publishing quality content for your target audience.
Most people are likely to research more about a product before they buy it – if this is a new product in the market. If your business offers a new product or service, you should start blogging and create content describing how effective your product is in solving customer pains.
You can also guest blog for leading websites in the industry and drive more traffic to your site. Guest blogging helps you to establish new connections in the industry, acquire relevant backlinks to your website, and generate more traffic from a relevant audience.
Guest blogging on sites relevant to your location and industry is a simple way to generate more leads for your business.
5 – Optimize Your Website for Conversions
One of the worst conversion killers is a website that takes a long to load. You should optimize your website for speed to convert most users visiting your site. Then, when customers click on your website on search engines, it should take seconds to download.
If you have forms on the website, you should make them short not to scare potential leads. Only use forms that are optimized for conversion. If you must have forms on the site, ensure they have the least number of fields for customers to fill.
Other steps you can take to optimize your website are:
- Make your website mobile-friendly. Ensure your website is easy to navigate on all devices.
- Having a basic CTA on your homepage
- Using caching
- Adding downloads and e-books on your website
- Adding forms on web pages that have the highest traffic
- Removing heavy files and images on your site
As a business owner, you can use multiple ways to generate leads for your business. These five are just some of the most effective ones you can apply. Remember, with the right lead generation strategy, you can increase customers and make the most sales to grow your online business.