It goes without saying that people buy more using their smartphones than they buy using a PC or desktop. Moreover, with a staggering increase in mobile searches over these years, mobile devices are more likely to exceed desktop searches with a two-fold ratio in a few months.
Therefore, Local SEO and optimizing your online store for mobile searches should be included in your checklist for sure. However, apart from mobile search optimization, there are many essential things you need to take care of. So if you wish to give a tough competition to others and drive new customers, consider going through the complete guide.
Why SEO Matters For Local Outreach?
Local search is the most important thing in SEO. You want to be found by potential customers in your area, so you need to understand where you rank in search results for local businesses. When optimizing your website for your local business, it’s important to optimize the keywords where users find people like you.
You also need to think about your business’s online ecosystem. There are many ways to optimize your site, from Google Maps and Reviews to Facebook and Yelp Reviews. Fortunately, there are many easy ways to expand the scope of your business development.
Search Engine Optimization (SEO) is an important factor in regional reach. It’s not how many people see your site; it’s how many people connect with you and how that number grows over time.
Top 5 Tips To Boost Local Engagement For Your Business
Local elements may not seem that important initially, but if you know how to utilize them correctly, growing as a successful business becomes much easier. In fact, getting help from your locality is easier if you are not working in a field that is too much competition. Below are some actionable tips that you can utilize to start building attraction on a local level.
1. Encourage Localities
The people you personally know and who can help you increase your local outreach can be very useful. As you do not need to pay them for promoting your new business to new sources, encouraging such public figures to spread the word can come in handy.
Especially if some of them are public figures or individuals with a decent following in your area, you can request them to promote your new business. Even if they charge a fee, it won’t be costly because the promotion activity is limited to only a local audience.
2. Utilizing Google My Business
Nowadays, the majority of businesses are taking online presence into count. And the sole reason for
such behavior is growth in technology and digital marketing trends. Enlisting the business via “Google My Business,” many businesses can create a solid presence both locally and online.
Hence, if your business is not on the Google My Business listing, it won’t appear in the SERP results. For example, if you search for a shop that is available within a mile of your area, Google will display the available information to help the user navigate to the shop successfully. And if you want your business to appear just like that, using Google My Business is a must!
3. Focus More On Local Marketing
You want people in your geographic area to find you when looking for services like yours. Therefore, focusing more on keywords related to your particular location will produce better results.
On top of that, you can include the name of your city, province, or state in the company name. Doing so will make your business stand out more to the locals. Additionally, we highly recommend including the city name within your Domain name. This makes it easier for people to remember or search for you online in the future.
4. Take Advantage of Freebies
This method never gets old! People are always looking for free stuff online. You can utilize online/offline freebies to attract locals to try your product/service. Please take it as an investment that you will get back eventually.
Distributing fliers for a discounted sale on your shop can be a pretty effective tactic. Although such tactics used to work effectively when the internet was not so popular, utilizing them can still benefit you. Alternatively, you can apply the same method via online platforms as well.
5. Pay Attention To On-page SEO
On-page SEO may not seem related to increasing local outreach for your business. However, making an effort to structure your content according to the local search queries will surely pay off. But to make sure you are targeting the right keywords and delivering the right content, we recommend using professional SEO tools.
There are tons of SEO tools available in the market, but the competition between raven tools vs. semrush is taking up pace. With that said, you can start with an affordable option to see if it can actually help you get more local outreach or not.
Expanding your local outreach can aid your business in many different ways. One of the most powerful ones is free marketing and spreading awareness. As people start liking your services and products, they are more likely to share them with both online and offline connections.
In conclusion, do not take local SEO lightly, assuming that your potential reach of customers is limited to your area or city only. With that said, start taking action on the tips included within this guide, and feel free to ask questions below if you have any.