The growth of E-commerce in 2021 has been quite magnificent. With the help of this growth in e-commerce, we can see a bird in the digital marketing domain as well. As digital marketing is growing at an accelerated pace, the tools we use for digital marketing are becoming much more important for marketing agencies.
One such tool is Google ads. Therefore, the use of Google ads or e-commerce has always been one of the major decisions in Digital marketing.
But before we jump into how Google ads can be leveraged in e-commerce, we must go ahead and find out what are the things that we need to look into before using Google Ads for e-Commerce.
Things to take into consideration before using Google Ads in e-Commerce
Consider the following things before using Google ads in E-commerce.:
1. Know the budget properly:
It is important to understand how much you are willing to spend on your ad campaign per day. But for going ahead and doing that, you should also understand the products you’re looking forward to Tie with Google ads.
If the budget is low, then you might need to lower down your collection of products. This way, you can ensure that not only were the products less, but we focused on just a few selected keywords.
It will ensure that your products are getting verified and viewed as much as possible.
2. Understanding your store properly:
Gaining an understanding of your story is very important. The Prerequisites are going to be different for every store. And no two stores are similar.
You might come across stores that are not performing Google Ads sufficiently, but still, they’re making a good amount of money. Yet some stores are doing everything correctly yet just burning out cash.
It is the product knowledge that drives the performance of the stores for various Google Ad campaigns.
Understanding the right platform for Google Ads
It’s essential to understand what the various platforms like Google ads provide for you. Then, you can either go ahead and use the Google search, which is a direct text, or you can go ahead with Google Shopping.
But if you would like to take our opinions, views ask you for a combination of Google Search and Google Shopping.
Google search comes with the benefit of having your text available 24/7. But it comes with a downside that you cannot display your products.
Google Shopping provides very high visibility for your product since it comes directly at the top of the search results. The only downside is that there is no clear understanding of how or why your product gets ranked into a particular search. Speculation suggests that it depends on product quality, size, dimension, color, and other factors.
Now that we have got clarity about how Google ads can be integrated into e-commerce let us find a few tips and tricks that will help you accelerate sales.
4 ways to improve your sales using Google Ads
i. Focusing more on long-tail keywords:
If the keyword is long-tailed, it allows going ahead and actually generating an impression. But if two keywords are quite similar, then the competition is also high.
Under such a situation, we must reduce the competition by focusing more on long-tail keywords. So if you focus more on long-tail keywords, you are also going forward to improve the chances of your visibility.
ii. Budget accordingly:
Give the best sellers of your store a chance to get higher budget appropriation. You don’t want your best headers to have a very low budget and go ahead and perform in this hugely competitive market.
To the best sellers out there, give a larger chunk of the budget for Google ads.
iii. Audit periodically to find out what’s working out:
Auditing is very important when it comes to digital marketing. Finding out what is working and what’s not is very important.
And This is why you should always have a periodical audit of your digital marketing campaign.
iv. Make your campaigns mobile-friendly:
The truth is the number of mobile users has increased significantly, and mobile shoppers behave very differently compared to desktop ones. So you must go ahead and verify if your campaign is suited for mobile shopping or not.
Have a different strategy for mobile shoppers compared to the traditional desktop ones.
Various ad agencies in Australia are implementing some of the coolest strategies to improve E-commerce results. For example, Google Ads Agency like Search Max has been quite proactive in generating some awesome results. So if you have any e-commerce businesses looking for it to scale up, you might go ahead and discuss your business plans with them.
4 Ways to Improve Your eCommerce Product Sales Using Google Ads