4 Things to Consider When Choosing an eCommerce Platform
- eCommerce

4 Things to Consider When Choosing an eCommerce Platform

Post courtesy: Brent Whitfield, CEO at DCG Technical Solutions LLC.

According to updated forecasts, the global e-commerce sector will reach $5.7 trillion in 2022. Only 17.8% of sales two years ago came from online purchasing. In 2023, that percentage is predicted to rise to 20.8%. This growth is due to several factors, including an increase in online shopping and the advent of more mobile-friendly shopping platforms. There are many reasons why the eCommerce industry is doing so well right now. People increasingly prefer shopping online because it’s faster and easier than going to a physical store. Plus, there’s always the convenience factor – everything you buy can be delivered to your door in just a few short hours!

Another reason for the boom in the eCommerce industry is the ever-growing trend of ‘buy now, pay later. This refers to the fact that more and more people are choosing to finance their purchases through online platforms like PayPal or credit cards. This allows them immediate access to their purchase without spending time waiting in line or dealing with annoying salespeople.

So far, the future looks very bright for the eCommerce industry! Undoubtedly, as of digital transformation, it will continue to grow at an alarming rate in the years ahead.

Let’s discuss some crucial factors that make selecting the ideal platform for your eCommerce business simple.

4 Things to Consider When Choosing an eCommerce Platform

Security

Your eCommerce site must be secure to keep your customers happy. For example, they will likely shop with you if they know their financial information is protected from hackers and data thieves.

There are a few things that you can do to make your eCommerce site more secure:

    • Encrypt all of your customer data using strong security measures
    • Install anti-virus software on all of your computers and servers
    • Maintain a certain web presence via an SSL certificate
    • Ensure that all of your pages are optimized for search engine optimization

Adaptive Web Design

A responsive website automatically adjusts its layout to fit the screen size of the device used. Customers can access your website from anywhere, regardless of their device.

There are many benefits to having a responsive website. For example, it makes it easier for you to target your audience. In addition, if your website is designed well, it will likely be less effective when viewed on mobile devices or smaller screens. Responsive design also enables you to save bandwidth by loading only the necessary parts of the site instead of loading everything every time a customer visits.

As responsive web design becomes more popular, businesses should consider investing in this technology to improve their online presence and reach new customers.

Allows a Variety of Selling Channels

An eCommerce store can increase revenue by offering products/services on different channels. By doing this, you can attract more customers who are looking for the specific type of product or service that you offer.

Offering products and services on different channels can significantly differentiate your business from your competitors. You must choose the right platform to sell your products and create a sales strategy that will work best for each channel. You also need to make sure that you have the proper inventory levels and shipping procedures in place so that your products reach your customers promptly.

Integrations

E-commerce platforms are equipped with all the things that are required to run an eCommerce business. This includes an inventory management system, shipping capabilities, payment processing, and more.

One of the great things about eCommerce platforms is that they make it easy to connect with other businesses that might be complementary to your own. For example, you could use an eCommerce platform to sell products online while offering customer support and marketing services. This way, you can build a vast business empire that covers everything from product sales to customer service.


About Brent

Brent Whitfield is the CEO of DCG Technical Solutions LLC. DCG provides specialist advice and IT Support. Los Angeles area businesses must remain competitive and productive while being sensitive to limited IT budgets.

Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business. He also leads SMBTN – Los Angeles, an MSP peer group focusing on continuing education for MSPs and IT professionals. In addition, https://www.dcgla.com was recognized among the Top 10 Fastest Growing MSPs in North America by an MSP mentor.

Stay connected via LinkedIn.

close
Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.