4 Steps to Get Started With Video Marketing

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4 Steps to Get Started With Video Marketing

We can unequivocally state that video dominates digital marketing these days. Most channels consumed globally are social channels, and video is the best-performing content in all of them.

Video marketing is essential to your marketing strategy; we’ve compiled the four steps to get you started with video marketing today. Videos tend to be consumers’ favorite type of content, especially on social media. Your consumers expect more video content, so let’s dive into how to deliver it to them.

Why bother with video in the first place?

A recent study from Slidely found that 44% of people watch five or more videos online every day. As a result, video is a valuable opportunity for your business, regardless of the sector you find yourself in.

This phenomenon shouldn’t come as a huge surprise; after all, think about how powerful television commercials were as a marketing tool! But unfortunately, TV ads were broadcast to the masses but lacked one major component to ensure their success; they weren’t personally relevant to the individuals watching them. However, this oversight is no longer an issue; with modern targeting techniques, especially on social channels, you can easily make marketing videos highly relevant to individual consumers.

You can boost your retention rates, sales, and brand awareness by tailoring video content to your target audience. Even not-for-profit organizations can benefit from video marketing!

4 Steps to Get Started With Video Marketing

Choosing the right target audience

Video marketing isn’t just about capturing attention or entertaining your audience; it can also lead consumers through your sales funnel. To do this successfully and benefit from your video marketing, however, you must target the right people.

A study by Eyeview Digital found that you can increase conversions by 80% if you have a video on your landing page. Even mentioning “video” in an email subject increases open rates significantly. If you clearly define your target audience, you can tailor a range of elements within your video to ensure you see this success. From the video’s format to messaging and content, set the goal of meeting the needs and preferences of your audience. 

Do not attempt your video marketing strategy until you have your customer profiles ready; know who you are creating content for.

Identify your goals

It is important to understand the point of your video before creating it.

Are you trying to increase brand awareness or sales? Do you want sign-ups for your mailing list? Whatever your goal, it’s important to be clear on what you’re trying to achieve.

Once you have set your goal, filter video creation decisions through the lens of that goal, a significant proportion of consumers claim that video helps them make buying decisions, with 64% stating video makes them more likely to buy.

The power of video based on these stats is undeniable, so it is the best way to help you achieve your business goals. This benefit applies to any goal outcome and any business sector.

Plan your budget

Regarding video marketing, there is no ceiling on what you can spend during the creation stage. It is often the case that the more you spend, the better the outcome with video. While people expect high-quality video content, you don’t always have to break the bank over it.

Consider the budget and resources you have available. Video creation will be easier if you can afford a professional videographer (or an editor). Assign your budget to equipment or studio hire and travel costs, and don’t forget about the marketing budget! 

If you need to operate within a smaller budget, smartphone cameras are capable of amazing video these days. Whichever option you choose, ensure you understand your limitations and opportunities before hitting the record.

Choose a video format. 

You have your target audience, budget, and marketing goal; finally, you can get creative! First, choose a video format that suits your goal. For example, a 24-hour flash sale may be best suited to Instagram Stories instead of a feed post.

Storyboarding or scripting your video can make this step easier to ensure the final product is suitable. If you run live videos, including live video chat for customer service, Stories, or video blogs, write down bullet points to ensure you cover the key areas.

Time to get filming!

As you can see, video is certainly a sector that deserves your attention when planning your digital marketing strategy. However, it’s also not that difficult to get started, even for those with low budgets. Just ensure that you understand whom you are marketing to and why.

Check out various helpful articles and information on Understanding eCommerce to learn more ways to grow your online business and convert visitors into customers. Like the inclusion of video content in your marketing output, there are plenty of ways to ensure you build a successful online business today.

Author Bio

Luke Carlino: Luke is a Copywriter, Content Creator, and Social Media Manager working freelance for various clients, businesses, and agencies. He has many years of experience crafting quality content for various marketing requirements.


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