Traditionally, brands used social media to promote their products and services and draw traffic to their website or online store.
But things are different now.
Businesses can sell directly through social media using what is known as social commerce. But to succeed, you need the right social commerce tips and tactics.
We’ve rounded up four social commerce tips that’ll help you:
- Target the right audience
- Drive more sales
- Give your audience a smooth shopping experience
Let’s get started.
4 Social Commerce Tips and Tactics to Boost Sales in 2022
Ready to take your brand’s social selling to the next level?
Consider these four effective social commerce tips.
1. Understand Your Audience
Let’s start this list of social commerce tips with the most important part of your business—your customers.
But in this case, we’ll talk about the subset of prospective customers who are socially active.
Know your target social customers and create a social commerce strategy that aligns with this customer subset.
It’ll drive maximum engagement.
Your list of products and positioning them should match your target customers’ preferences. Your content should resonate with them.
Here are some social commerce tips to understand your target customers.
Create personas. This is a figurative representation of your target social audience.
It involves research-based details about your target customers, such as their income and decision-making process.
These details can shed light on their buying patterns. They’ll also come in handy when personalizing your email marketing campaigns.
Use a social media analytics tool like Sprout Social to understand your customers’ sentiments concerning your products, competitors, and specific topics related to your niche.
Image via Sprout Social
Using this information, you can learn how to position your products correctly.
Integrate all software by leveraging an iPaaS to provide unity of all your campaigns. It helps you to manage all data in one place using cloud technology.
2. Work with Influencers
The influencer marketing industry’s market size has steadily risen since 2016.
Image via Statista
And with good reason.
Over 40% of global internet users follow a social media influencer.
Influencers have proven effective in:
- Increasing a brand’s reach and brand awareness.
- Generating more qualified leads.
- Driving purchase decisions.
- Offering value to your target audience by presenting solutions to their problems.
- Building a brand’s authenticity.
But that’s not all.
By making influencers part of your social commerce strategy, you associate your brand with the influencer’s positive reputation.
An influencer’s followers trust their recommendations. So, when an influencer endorses your products, it establishes credibility for your brand.
The best thing about social commerce features like Instagram’s shoppable tags is that these allow influencers to lead buyers directly to your store, promoting sales.
Using influencers doesn’t have to cost a fortune.
You can use micro-influencers, as they are quite cost-effective.
Although micro-influencers have a smaller following, they have higher engagement rates, and their audience tends to be highly specific. That’s why using micro-influencers is one of my top social media commerce tips for small businesses.
Choose a micro-influencer whose content matches your brand’s image and values. You can also boost influencer marketing with a customer or partner referral program.
3. Host Live Shopping Events
Never underestimate the power of Live Shopping in boosting the results of your social commerce efforts.
Almost all social media platforms like YouTube, Instagram, and Facebook support Live Shopping events. It’s an opportunity to showcase your best products based on your research about your target social audience.
Live Shopping gives your customers an in-store experience without having to leave the comfort of their homes. That’s why it’s one of the most effective social commerce tips.
It adds a dose of human interaction to the often human-less eCommerce shopping experience, making your customers happy.
Customers can give their opinion and ask questions in real-time. It clears any doubt they may have about your product and creates a sense of urgency to buy.
Use Live Shopping for product launches, educational sessions, and exclusive sales. Discuss your products, answer customers’ questions, and pin the products you’re discussing on the screen during the event.
Here are some social commerce tips to make a Live Shopping event effective.
Make Live Shopping interactive and casual. Create a welcoming environment by talking to your audience like you would talk to a friend. It’ll make them feel connected with your brand, which will likely drive them to buy.
Create a concise and keyword-rich description for the products you pin on the screen. Then, when a customer taps on the product picture on their screen, they should see all the details they need about the product to complete the purchase.
The last of my social commerce tips is to market your live session and give your target audience a reason to tune in, such as special coupons.
4. Use Chatbots to Improve Customer Experience
Social commerce is easy for buyers because they don’t have to create a new account to shop for your products. Instead, they can use their regular social media profiles.
Now it’s up to you to make it even easier for your audience to shop by creating a smooth experience and boosting customer satisfaction.
In addition to using features like Instagram’s product tags, where buyers can tap on an image and get the price and other details of the product, you can use chatbots.
Chatbots automate customer support conversations and ensure no distractions keep the customer from completing a purchase.
A customer can type a question about a product and get an instant response from the chatbot. The AI-enabled chatbots can hand over the conversation to a customer support executive for complex questions.
Use chatbots to send notifications to customers when a product they previously showed interest in gets back in stock or has a price drop. This is one of those social commerce tips that can directly boost your sales.
Put these Social Commerce Tips into Practice
Ready to put these social commerce tips into action?
Start by researching your target customers. Next, use micro-influencers to widen your reach and build trust in your brand.
Engage your target social customers using Live Shopping events and encourage them to make quick purchases. And finally, enhance your customers’ shopping experience by using chatbots.
Apply these social commerce tips, and you’ll get more conversions.