Local dental practices need to attract new patients and retain them to grow.
That is where digital marketing helps.
I suppose you have already invested in website development and social media presence.
In this article, we share four proven tactics to improve your digital marketing strategy.
- Optimize your Google My Business Listing
Your dental practice is a local business. For example, if a searcher is based in Boca Raton, they will want to find a dentist in Boca Raton. To get noticed by them, invest in local SEO.
Google My Business is the most prominent finder ranking factor.
Once you claim your GMB listing, you should optimize it, too. The goal is to make it relevant and accurate. Include business data such as:
- Practice category
- Practice description
- Hours of operation
- Phone number
- Google Maps
- Photos of your dentistry business and staff
Keep your GMB listings up-to-date. Make sure they align with other digital channels you use, such as your website, social networks, or local business directories (Yelp, BBB, Angie’s List).
- Invest in PPC
While organic SEO is the backbone of your business, it takes time. To boost your dental business’ visibility on Google faster, you need to invest in pay-per-click ads.
With PPC campaigns, you start ranking on Google for your desired keywords as soon as your campaign is approved.
Another benefit of PPC is that ads show up at the very top of Google’s search results. Research says that most of your customers do not scroll past the first page in the SERPs.
Apart from Google Ads, consider investing in social media advertising. Facebook Ads have amazing targeting options. You can attract local patients based on their geolocation, age, genders, behaviors, etc.
Always keep in mind that PPC requires a lot of planning and money investments. If you are not sure how to get the most out of it, consider hiring a PPC professional to help you.
- Ask for Patient Reviews and Testimonials
Studies found that consumers trust online reviews as much as personal recommendations.
That is why investing in word-of-mouth marketing is crucial for your business.
For starters, ask your repeat patients to write a word or two about your dentistry practice. You can publish their testimonials on your website, along with their names, photos, and locations. That is how you make customer testimonials trustworthy. You can also create video testimonials to take this tactic to the next level.
Asking for patient reviews is another option. Get them to review your dental practice on social networks, Google, dental directories, or even your website. To motivate users to review your dental business, do not ignore or delete negative comments and ratings. Instead, use them to improve those users’ experiences.
- Invest in Content Marketing
Content marketing is the nerve center of your business. It includes a wide range of practices. Some of them are:
- Blogging: Start publishing high-quality blog posts on your website. Keep them informative and valuable. For example, you can offer helpful tips, promote healthy oral habits, explaining the hottest dental trends, etc.
- Publish content on social networks: For instance, on Instagram, you can post photos of your team and offices. Use Instagram and Facebook to promote giveaways, contests, and special offers. Facebook is perfect for publishing helpful content. For example, you can create F&Qs, where you respond to patient questions.
- Email marketing: Create engaging newsletters. You can promote your special deals and offers. You can also use email marketing segmentation tools to send relevant newsletters based on user preferences, age, or location.
Diversify your Content
Articles are not the only content form you could use. You can also produce infographics, case studies, video content, long-form guides, e-books, and so forth.
Track analytics to understand which content form resonates with your audiences the best.
Maintain Content Consistency
No matter which channels you use, the key to content marketing success is consistency. Make sure you determine your tone of voice, writing style, and graphic design elements. Use them across all channels to boost brand recognition.
Consider hiring a content marketing agency. Hey usually hire SEOs, content writers, copywriters, graphic designers, and social media strategists who can create content that aligns with your dental brand.
Sure, that is not a definitive list of all digital marketing tactics for dental practices.
However, these techniques can serve as a solid starting point.
Please, tell us how you use digital marketing to promote your digital marketing practice.