For any business to grow and flourish on the search engines, it is important to be aware of its performance and usability. This is known as web analytics which is important for a business to grow and scale.

Subsequently, Google Analytics comes into the picture. Google Analytics is a tool that helps you keep track of customer’s preferences and behavior with your website.

Moreover, several businesses that communicate via their website, such as Tekrevol.com, use it to improvise the marketing decisions and yield better ROI.

Also, this helps improve the website’s essential features directly impacting the user experience, such as design, theme and colors, UI features, individual elements, and flow of the website, etc.

However, what’s interesting is that Google Analytics now comes in with additional features that would help businesses to have a greater insight into their website’s performances and enhance the user experience in a broader way.

Let’s have a look at what are these four amazing features.

Smarter Data and Performance Insights

Google Analytics now comes with relevant updates in Google’s existing machine learning models that now enable marketers to look into important trends.

It would now let you look at your leading products range or services growing popular among your potential customers.  Also, it highlights the products or services that are most in-demand by your users as per the customer needs.

This feature would enable marketers to plan and align their future strategies and implementations to be as per what customers need—ultimately enabling them to be proactive and reactive.

Moreover, new predictive and analytical metrics are to be added that would enable you to predict the potential revenue earned from a defined set of customers.

Deeper Google Ads Integration

Google Ads will allow you to create custom audiences based on Google Analytics with the deeper integration across marketing products. This would ultimately enable you to learn more about how you can enhance your ROI.

Imagine, you would create custom audiences by specifying on who you choose to view your Google Ads. This would enable you to provide a more relevant, result-oriented, and targeted experience to your customers whenever they engage with your business.

The greater integration of Google Ads in performance and analysis would help businesses gain greater insight into their performance on the Google search engines.

Also, they would be able to evaluate their marketing efforts, including email marketing, YouTube videos, social media, and more.

Extensive Data Controls

The new Google Analytics updates transform data controls to be more granular and categorical. As a result, marketers now can have a deeper insight into their customer’s data and are more effectively able to manage and process derived information.

Also, with the help of the data streams, marketers and strategists can better evaluate if their customer’s data impacts their ads or whether it needs to optimize the ad content.

It is further speculated that data optimization and processing updates in Google Analytics would ultimately limit the use of cookies soon. This will help marketers adapt to suggested changes adequately and improve the browsing experience for users.

User-Focused Data Management

Next, Google Analytics update focuses on enhancing user experience than most data management approaches focused on desktop or platform-based data management tactics.

The recent update would allow marketers and business owners to see if their customers discovered their business via web or sponsored ads and then completed the buyer journey via mobile apps or not.

The primary benefit of this update is that it will allow business owners and marketing strategists to have a holistic view of how their customers interact with the business by viewing their entire customer journey.

Wrap Up

Google Analytics has been one of the most widely used tools for businesses connecting and communicating with their audience via a website.

Since it allows businesses to get a better idea about how their customers interact with the business and how well their marketing strategies influence their audience, the tool has been a must-have for most businesses.

The new Google Analytics updates have now made it even more detail-oriented and result-centric for businesses to ensure they can perform better when interacting with their potential customers.

4 Highly Powerful Google Analytics Features that Every Site Must Have Enabled

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