Maintaining a blog on your website is a great way to promote your business and its products/services. However, competition between marketers is high in the digital era, making getting ahead tricky. To make a lasting positive impression with readers, marketers should hire content writers who are familiar with effective blogging tips and techniques.
Sadly, many marketers tend to ignore important content writing methods in favor of their techniques. This often prevents businesses from being promoted most optimally and may stifle their ability to generate leads and achieve growth. Here are four blogging tips that marketers should not ignore.
1. Posting Controversial Content Occasionally
Some marketers like to play it safe when writing promotional blogs. This approach may help avoid controversy, but it may also prevent your company’s blog from gaining the traction it deserves.
Once in awhile, blog writers should consider tackling a topic that others dare not to cover. Writing about a controversial issue or offering a controversial viewpoint on a particular subject could get your blog trending.
Put merely, controversy sells. Readers are always curious to hear viewpoints against the grain and offer insight absent from other blogs.
For example, if you run a blog that includes discussions about health supplements, it may be worth penning an article exposing bogus health supplements that do not offer their advertised benefits. Readers interested in the supplements mentioned above may stumble across your blog while researching the topic and share it with others.
However, it should be noted that writing such blogs does carry risks. Certain businesses will sue writers for libel if they defame their product in articles. For this reason, writers should perform thorough research to ensure that the facts they are posting are accurate, and also avoid directly naming companies who sell controversial products.
2. Promoting your Blog on Social Media
Most marketers are well-aware of the immense popularity of different social media platforms. Facebook alone has over 2.6 billion monthly active users, while Instagram still boasts a whopping 1 billion monthly active users. This popularity makes these platforms a great place to promote content.
However, some traditional marketers still have an aversion to using these platforms for sharing content. This mistake can be costly, as advertising on social media is mostly free and allows your content to reach a broad audience. For this reason, marketers should consider promoting their blogs on social media sites like Facebook, Instagram, and LinkedIn.
Each of these sites offers a slightly different interface and user base, so marketers should promote their content on the one that fits with their content.
For example, Instagram is useful for sharing blogs with an accompanying image. If you run a food blog, you can post a well-shot photograph of a particular dish and include a link back to your blog in your page bio.
Similarly, if your blogs focus on offering readers business tips, you can post one or two tips on your LinkedIn page and encourage users to visit your blog to read the rest of the content.
3. Using Long Tail Keywords
Keywords are an essential component of blogs. They allow users to find your content through search engines and can boost the popularity of your blog when used correctly. Marketers spend an ample amount of time researching keywords to optimize their blogs for SEO; however, they often avoid using long-tail keywords.
Long-tail keywords are keywords that include multiple terms. An example of a simple keyword would be “mechanic,” while a long-tail keyword form would be “best mechanic Los Angeles.” The latter term is more specific and offers a match for someone seeking a good mechanic in Los Angeles.
While most people look up short term keywords when researching a particular topic, using them should be avoided as your blog will likely be drowned out by the thousands of other blogs containing the same keyword.
A much smaller number of blogs may be using the long-tail keywords you have chosen. This makes it more likely that your site will show up in search engine results when someone performs a search query using the more specific long-tail keyword.
4. Improving the Blog Design
Marketers may be able to attract people to their blog by offering quality content. However, if the website your content is hosted on looks outdated or is challenging to navigate, readers will be less inclined to return in the future. This problem is especially prevalent with sites whose designs haven’t been updated with time.
This problem doesn’t just drive away visitors who are already on your site; it may also affect your SEO ranking. This means people are less likely to discover your blog if the design is flawed.
Google doesn’t change SEO rankings due to inadequate site design, but your SEO ranking may be affected if your site has a short dwell time.
Dwell time refers to the length of time visitors spend on your website before returning to the search engine results where they discovered your blog. So your site’s dwell time will likely be low if the site design is poor and difficult to navigate.
Marketers should aim to improve their website design and optimize it for mobile devices if they wish to boost their popularity. An experienced web designer can revamp your site to become easier to navigate and more pleasing to scroll through.
Marketers should consider following the tips above if they want their blog to be successful. However, they should also use content writing services to ensure that quality content is being uploaded to their site regularly.
Promoting your business in the digital era is a task that takes plenty of time and effort, so it’s best to use all the resources available to you.